March 2011

Meet our latest intern

Lily Donovan-Seid
Studio Intern and Designer

Lily has a degree in Visual Communication Design from the University of Washington in Seattle, 2010.

Prior to being Studio Pip and Co’s latest intern, she’s worked with Melbourne’s Qualia Creative, San Francisco’s Red M Designs, and Seattle’s Kotis Design.

Lily is looking for a wonderful Melbourne employ her full time and sponsor her…

Lily admits to liking the typeface Gotham, even though she admits too many people like Gotham, and also Univers Condensed 57 – Holy cr-p we have had no cause to venture to that section of our type book for years.

Visit Lily’s website here

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Pip and Co in Art & Design 134…

Thanks to the Art & Design crew in China for the wonderful eight page Studio Pip and Co. piece in issue 134 titled “Surprise, not for creation”. Our copy arrived in the post today and it was a very pleasant surprise and wonderful way to end the week.

Visit Art & Design here

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A wayfinding system for Albert Park College, stage 01

Stencils and painter’s mark up

Booked in stencil

Two colour directional sign, floor colour down, rooms numbers next

Painter cleaning up finished room number

Spent stencils ready for storage

The studio collaborated with MeMe design to create a way finding system for a new secondary school opening this year. The concept and design process began in September, leaving very little time to scenario systems, develop an orientation and site identification system, research and cost manufacturing and roll out the system.

A very modest budget to work with allowed us to de-shackle our selves from developing custom manufactured systems and investigate simpler means of materials, manufacture and roll out. We turned our gaze to unconventional atypical methods of sign marking and display – street signing, road marking, and graffiti art – and formed a production palette of stencils, vinyl graphics, road marking, and building paints.

Stage 01 of the project required the base system of floor or level identification, directional markers, class room numbers, meeting and staff room markets. It was a process of constant reduction, until three colours derived existing brand palette identified each level – found on the columns, stair wells and directional markers. A simple number system identified the rooms, also on the floor. Then coloured dots accompanied room numbers and then marked with corresponding staff and meeting room doors.

Stage 01, as depicted took under ten working days to manufacturer and roll out. Stencils are in storage and are used again to touch up the system.

Main entry

Painted columns identify levels

Level markers in stair/lift well

Directional markers signing level and rooms

Sweeping walk ways reveal room numbers

Room numbers relate directly with corresponding rooms

Some rooms doubled up, which reflected in the floor numbers

Numbers with a red / blue dot, marked staff / meeting rooms in the area

A custom stencil font was developed by the studio, adapted from an exiting type face.

Thanks to Steve and John at Albert Park College for your guidance and MeMe for an interesting and challenging project.

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Read Me First tabloid publication volume 01

Read Me First / Australia wide
Studio design publication / content strategy, image making, layout and artwork
Full colour / developed 2008 / 4 week project
* * * 2008 AGDA Distinction Award Winner

The studio developed a student publication with designer David Pidgeon on behalf of the Australian Graphic Design Association. The piece features an article written by design writer Adrian Shaughnessy – how to get a job, along with a voyeuristic question and answer forum with over 45 studios from Berlin, Sydney, London, New York, Auckland to Melbourne – exploring colour, typeface, beverages, influences to simply documenting studio web addresses. Read Me First is a 40 page publication was a mad rush of late nights, collation and instinct.

The publication is AU$10 plus postage, email us for your copy – ideas (at) peoplethings (dot) com

Visit Adrian Shaughnessy, Design by Pidgeon, AGDA here

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