Sunday 8 July, 10am to 5pm

Federation Square Under Cover Car Park, enter via Riverside Walk or Russell Street, Melbourne

Entry is FREE

The studio for the third year running has a little stall at the market. We have nine greeting card designs from $3, four postcard designs, publications, over 50 new badges and more.

David Lancashire will be at the stall too withs his legendary roo cards, posters and good cheer. Ask David to tell you about the old days and he will tell you to — get knicked. Only kidding, he will be very flattered, especially if address him by Mr Lancashire sir, or Davey Boy.
Visit David Lancashire design for more…

Our friends from OMA children’s wear are making a special guest appearance at the market from Sydney with kid pj’s, things made of felt, toasty ghosties and more…

See you there, buy us a coffee, have a chat…

This sale poster is not a joke set up by those crazy guys at the ABC television‘s Chaser programme, it flags Drizabone‘s latest retail marketing push. While the world comes to terms with the impacts of Global Warming, Drizabone has the material for an edgy marketing campaign.

We look forward to seeing future captions at Drizabone’s Greville Street store like the “David Hicks is Free Sale“, “Endangered Species Sale“, “911 Sale“, “Stolen Generation Sale“ or “Childhood Obesity Sale“. It would be interesting to understand the public’s response to this marketing campaign, subsequent sales figures, and creative direction in future campaigns.

Born from New York‘s Hip Hop culture in the early 1970s a “tag“ is the most basic form of an artist’s name in either marker or spray paint. A graffiti writer’s tag is typically the individual‘s personalised signature. Tags are a graffiti expression that polarises public option — few understand it, a majority hate it, because the ‘taggers‘ remorselessly deface public property, unless it is another mural. This tag on a piece of retail signing outside our office moves from the typical abstracted letterforms to become a pictogram. Despite this tag being another blantant disregard for property it is a sample of the tag in a stat of flux.

Chrome, glass, blonde concrete, floor to ceiling mirrors, brushed and polished stainless steel, a symbol designed before 3d rendering, simple bold shapes and an optical trick. It is rumored that this brand for shopping precinct Collins Place in Melbourne was designed by legendary design firm from New York Chermayeff & Geismar in 1981. It is a piece of graphic design that in its own way stands out — it is bold, confident, glitzy and abstract. Amid the recent signing in orange and uninspiring helvetica light, the original scheme remains intact in forgotten corners — big on the symbol spare on the type. Visit the retail space and take a ride in the glassed lifts. Check out the pattern that adorns the polished stainless steel panels in the lift — some designer there had a good time, don’t confuse this expression with the logo tree super graphic found elsewhere, it is an absolute case of different time, different aesthetic!

The original scheme was designed in a time where a symbol; didn’t need strap lines, strategy or post rationalisation… it simply had to look good, and it does. It’s a symbol fit for one of Melbourne’s splashiest buildings and eras. If you don’t believe us visit the Atrium Bar on the 35th floor in the Sofitel Hotel, have a drink and visit the bathroom, look up, look out, pick your view — the design is breath taking.