December 2007
Karl’s business cards
We designed these cards for Karl back in 2002. Karl lost a load of these cards on the baggage carousel at Sydney airport when the shipping box burst open in transit.
Design: Studio Pip and Co; client: Karl Schwerdtfeger Photographer; finish: printed two colours one sides, folded three times on a coated 70gm2 stock.





Not another book on business card design.
Does the world need another glossy book on business card design?
A well intended invitation for another “best of business card design book” hit our email inbox today, which prompted one create a section on this blog just for business card design – Business card design central.
It is ironic that today one of 17 Magna Carta copies was sold at Sotheby New York today for 21 million US$. One wonders if the best of business cards volume III will make it to Sotheby’s in seven hundred years time.
Please send Nowality your best business card design for inclusion in “Business card design central”, we will post your card if you send us files that meets this criteria:
- image exactly 500pixels wide
- web optimised RGB jpeg
- credits, max 20 words
- If information needs discretion (i.e. people’s details such as mobiles, etc), choose a card that is generic. We take no responsibility for sensitive information that gets out there.
All designs welcome.
No commentsThe future of advertising is cute
We worked up this awareness ad for the Australian Graphic Design Association to be included in the 2008 AGIdeas programme. Blame it on Brett Phillips at 3 Deep.

Visit AGDA here
Visit AGIdeas 2008 here
Visit 3 Deep Design here
London calling…
This photograph says it all. It has been over ten years since Led Zeppelin graced a stage and this is what we missed, or imagined we missed… On this occasion who gives a damn about the brand’s size and placement in terms of the overall marketing experience.

Products catalogued
Prior our move to Balaclava, samples of a significant project came to the office and disappeared. It turns out that Jardan’s catalogue was briefly inspected and then packed in the samples boxes for the move. This comprehensive product catalogue was put together by the studio in all its stages over eight months – from photography art direction, binder specification to the design and artwork of over thirty – two page, four page and six page product pages. According to Jardan, the catalogue has gone down well and orders for the pre-christmas-order-cut-off was brought forward due to new orders this year. The catalogue is also backed up by a comprehensive website which the studio also developed. Thanks again to the team at Jardan for all of their support.





