February 2008

Girls it is a Leap Day


A leap day is a special day indeed, it is a day caught in time, four years in time, even longer when a millenia tips over. Read on for a lazy post about a leap day. Girls if you have been standing by your man for too long and you want to be a honest woman — it is time to act. Folk tradition states, now, today is your time to act, and get on one knee and propose to your man.

A leap year (or intercalary year) is a year containing one or more extra days (or, in case of lunisolar calendars, an extra month) in order to keep the calendar year synchronised with the astronomical or seasonal year. For example, February would have 29 days in a leap year instead of the usual 28. Seasons and astronomical events do not repeat at an exact number of full days, so a calendar which had the same number of days in each year would over time drift with respect to the event it was supposed to track. By occasionally inserting (or intercalating) an additional day or month into the year, the drift can be corrected. A year which is not a leap year is called a common year.

Leapling traditions girls

In the English speaking a world, it is a tradition that women may propose marriage only on leap years. While it has been argued that the tradition was initiated by Saint Patrick or Brigid of Kildare in 5th century Ireland, it is dubious as the tradition has not been attested before the 19th century [7]. Supposedly, a 1288 law by Queen Margaret of Scotland (then age five and living in Norway), required that fines be levied if a marriage proposal was refused by the man; compensation ranged from a kiss to £1 to a silk gown, in order to soften the blow.[8] Because men felt that put them at too great a risk, the tradition was in some places tightened to restricting female proposals to the modern leap day, 29 February, or to the medieval leap day, 24 February. According to Felten: “A play from the turn of the 17th century, ‘The Maydes Metamorphosis,’ has it that ‘this is leape year/women wear breeches.’ A few hundred years later, breeches wouldn’t do at all: Women looking to take advantage of their opportunity to pitch woo were expected to wear a scarlet petticoat — fair warning, if you will.” [9].

In Greece, it is believed that getting married in a leap year is bad luck for the couple[citation needed]. Thus, mainly in the middle of the past century, couples avoided setting a marriage date in a leap year.

Leapling Birthdays

A person born on February 29 may be called a “leapling”. In common years they usually celebrate their birthdays on 28 February or 1 March.

For legal purposes, their legal birthdays depend on how different laws count time intervals. In Taiwan, for example, the legal birthday of a leapling is 28 February in common years, so a Taiwanese leapling born on February 29, 1980 would have legally reached 18 years old on February 28, 1998.
“If a period fixed by weeks, months, and years does not commence from the beginning of a week, month, or year, it ends with the ending of the day which proceeds the day of the last week, month, or year which corresponds to that on which it began to commence. But if there is no corresponding day in the last month, the period ends with the ending of the last day of the last month.[10]“

In some situations, March 1 is used as the birthday in a non-leap year since it then is the day just after February 28.

There are many instances in children’s literature where a person’s claim to be only a quarter of their actual age turns out to be based on counting only their leap-year birthdays. A similar device is used in the plot of the Gilbert and Sullivan operetta The Pirates of Penzance.

7. ^ The Privilege of Ladies by Barbara Mikkelson
8. ^ Virtually no laws of Margaret survive. Indeed, none concerning her subjects are recorded in the twelve volume Acts of the Parliaments of Scotland (1814—75) covering the period 1124—1707 (two laws concerning young Margaret herself are recorded on pages 424 & 441—2 of volume I).
9. ^ http://online.wsj.com/article/SB120371485815386581.html?mod=djemITP
10. ^ Article 121 of the Civil Code Part I General Principles of the Republic of China in effect in Taiwan

A lazy post from Wikipedia.

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One‘s waste is another‘s treasure…




Under the tutelage of some of Australia‘s most experienced paper marketers, there are learnings particular to the product and some old fashioned common sense on offer too. An account of Mimmo Cozzolino‘s exploits when piecing together a paper promotion often informs one‘s approach. Mimmo made it his business to understand how his print projects were produced, and he made it his business to ensure that projects were produced efficently and nothing went to waste.

Having grown up with people that share the same attitude, it‘s an approach to work that is highly appealing.

When fine printer Gunn & Taylor approached the studio with a long and skinny off cut of tracing paper and asked — We have this piece of tracing paper, what we do with it? At up to $20k a tonne this stock is too good to waste, so we developed a set of tracing pads for customers, designers, and friends to fine tune their print and communication projects.

The images were generated from two apposing means — a hi resolution digital camera and lo resolution digital camera on a typical mobile telephone. It is exciting to think with such varying technology at hand, one can create the same impression.

Both images in a way are about the silences that are there in our busy world‘s.

Cooney Island, the summer playground of one the world‘s most vibrant cities, is an empty place in the throws of a North American winter. As a fan of Woody Allen films, one had to make pilgrimages to such places, especially in the winter time. On the snowy beaches there are the glimpses, for dramatic effect, of Nazi submarines that lived in the minds of post world war II kids. It was lovely to see such a busy place so empty. To travel the underground to the ends of New York and find the remote, tumbled down, and forgotten.

The crooning couple is a segment of street posters plastered on an empty shop in Prahran. Layers of commercial debris fused together, torn back, and distressed are so easily passed by. Between the marketing conquests are landscapes of course coloured dots, truncated headlines, or moments in marketing designed to clinch the sale, or drive a message home. The purpose, the product, or call to action is long lost and a strange empty emotional cliché remains.

Thank you Gunn & Taylor and let‘s not forget to thank Timmy the squirrel too.

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So Frenchy So Chic 2008


The So Frenchy So Chic series, the unofficial soundtrack to the French Film Festival, is in its fourth year. Producing the communication work is a simple and chaotic process — engage the canny eye and talents of Kat Macleod, from Ortolan, to develop the season‘s diva; with diva in hand the studio madly puts together the packaging and promotion collateral; all under the constant supervision of Filter Music‘s founder JF (the Frenchman). This process typically takes place in the closing and crazy weeks of Christmas. 2008‘s diva makes a departure from collage and rendering to bold dashes of painterly colour contrasted with the whim of sparely cast pencil marks.

Don‘t forget:
Nouvelle Vague and The Moonshine Sessions Live
There is only a few tickets left, so don‘t miss out on this unique event. Nouvelle Vague will be performing a brand new show introducing songs such as “One hundred years“ The Cure, “Under the flag“ Fad Gadget, “Such a shame“ Talk Talk with the Nouvelle Vague touch of course.

Sydney, Saturday 1st March at Metro Theatre from 8.30 pm
Melbourne, Sunday 2nd March at The Prince Bandroom from 8.30 pm (Sold out)
Melbourne, Monday 3rd March at Manchester Lane from 8.30 pm (New date)

Visit Ortolan here, visit Filter Music here

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When a bag is more than a bag.


Imagine one‘s delight when a shoe purchase is completed with a paper bag like this one. With all the knowledge and technology available to designers and clients; welcome to a simple piece of design collateral that demonstrates the restraint that is required in modern design. How does one know when to go mad with all that is available and when does one hold back? That is the mystery that distinguishes one designer and their client from another.

The Campers “Boxes“ campaign developed by Madre in 2007 is photographed by Jean-Pierre Khazem. To see more of the campaign visit Le Book here

And it seems that this bag treatment is just the beginning of this exciting campaign — visit the website and be prepared for another inviting experience of design, commercial intent and creative expression.

Visit the Camper website here






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f-o-r-t-y e-i-g-h-t 2008 wants you.


Burt Bacharach‘s recent coming to town had a profound effect on design.

Join us for a collection of five minute rushes from the designers, or friends, of Hired Gun Design, The Surgery, Tank, The Narrows, Is Not Magazine, 21—19, Ziegler Design, Studio Pip and Co. Design by Pidgeon, Studio Round and Paperpoint.

Insights from a variety of designers in matters that start with design and beyond. The next profound, lovely, and sometimes scary installment of Forty-eight promises to be great on the night.

Invitation in the post to AGDA members.

Everyone is welcome.

6.15 to 8.15pm
04 March 2008

Kaleide Theatre at RMIT
360 Swanston Street

Seats are limited

AGDA members $15 / students $10
Full $25 / students $15

Jennine 03 9380 4440
email vic@agda.com.au

Support our sponsors
RMIT University — supporting us with the venue
Paperpoint — 9682 9414 paper, paper, envelopes, more paper and yet more paper
Digital House — 9696 9969 printed the invitation

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