October 2008

The Greenhouse by Joost opens tonight

After ten plus mad days of construction the Greenhouse by Joost opens for summer at Federation Square, Melbourne. It is a cafe bar venue demonstrating a range of sustainable features. The building can be fully recycled with materials that include steel, ply and straw, the waste will be recycled or composted, the produce will be grown on the rooftop garden with also a hive of native bees (the non stinging type). And that is just the beginning.

Along with the brand we have produced with Joost, the website, apparel, print materials and a 24 page newsprint publication featuring photography by Earl Carter, writing and editing by Annemarie Kiely and news printing by Newsprinters of Shepparton.

The publication makes sense of all the ideas and collaborators flying about in Joost‘s world. Upon completion of document‘s layout, Joost dropped by and interrupted the piece with handwritten musing, doodles and comments.

Good luck to all the people who have work like mad dogs to finish this ambitious project and thankyou again to Joost for such a wonderful collaboration.

Visit the Greenhouse here for all the details

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2008 AGDA Design Awards results

The studio was awarded several design excellence awards at the 2008 Australian Graphic Design Association National Awards held in Adelaide over the weekend. These awards include, click through to see project details:

2008 Distinction awards

2008 Finalist award

Melbourne‘s XYZ Studio was also awarded a Finalist award for the animation developed for the 2007 Melbourne Fringe Festival that developed from the creative theme devised by the studio.

Many thanks again to clients AGDA, Spicers Paper, Robert Horne UK, National Design Centre and Melbourne Fringe for developing strong creative briefs and fostering engaging outcomes.

Visit AGDA here

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The Design Papers issue 01.

The recent recognition of ‘The Design Papers‘ (National Design Centre) for editorial design at the 2008 AGDA National Awards made us realise that we haven‘t documented this project.

The publication was launched in October 2006, developed from mostly supplied media and writings, featuring work from John Gollings, David Lancashire, Gils Bakker, Pip Carroll, Marco Gjergja and Berlin based graphic design studio Cyan. Over six weeks the studio assembling, illustrating and making sense of 48 pages of content.

The cover shot features a Droog door mat that leaps off the cover with a twist. The image was photographed at the last minute on the roof of our studio on Greville Street, Prahran. The publication features Dutch designed font Strada by Albert Pinggera and was produced on web fed newsprint media.

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3 Deep reveals their creative edge…

The 2008 AGDA National Design Conference, in Adelaide, was the stage where 3 Deep Design shared their approach to the design process, during the “Love your enemy“ presentation.

Inspired by Richard Gere‘s looks and natural acting style; in the 1980 cult classic — American Gigilo, 3 Deep have shaped a design concern that is sophisticated, elegant and breath taking. Their presentation in Adelaide mirrored Gere‘s verve, with a bounty of ideas, dreams and cinema grabs. A memorable video bight selected by 3 Deep was a line delivered by Gere amid his client service process — You are a very sexy lady… I am going to make you wet — the remarks left the audience convinced of 3 Deep‘s commitment to providing a design product of the highest quality in any market they choose to operate within.

3 Deep Design are a very sexy studio, and made for a inspired and breathtaking design experience. David and Brett are without question the Tigers of design.

Visit 3 Deep Design here

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Catch the WordFlu by Hoyne Design

In the past week the studio had the pleasure of speaking, convening and immersing itself in the the in‘s and out‘s of the design process at the 2008 AGDA National Conference, held in Adelaide themed Risk.

Apart from the battering that 3 Deep delivered to the studio and the vice versa, Adrian Shaughnessy delivered his plain speaking paradoxes of the potential in mind shift of the designer and their work. Then Carin Goldberg entered into a design conversation that thoroughly, frankly and irrelevantly revealed the who, what, where, where, why and how of her design career. In between former work colleague Linda Jukic developed a sketch of her world of risk, glass artist Tom Moore showed us all how to entertain and tell a creative story. John Ford from the One Centre made a statement about the future of branding services and Andrew Hoyne told an off the cuff told the story of the odyssey one encountered by changing one‘s life by a change of location.

Hoyne concluded his presentation with the above animation, that he and his studio made to curiously avert the acceptance of jargon in the work place — or Wordflu as he puts it.

Visit Hoyne Design here

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