April 2009

Classic Cornwell design circa 2000

Metcard Pasta 2000

Metcard Pasta 2000

This Metcard circa 2000 slipped out of a book one hasn’t thumbed through for a while.

Visit Cornwell here … if you are a client stay here

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2008 Melbourne Fringe campaign

Street poster detail

Street poster detail

2 x sheet, street poster

2 x sheet, street poster

Café poster

Café poster

Cafe poster

Cafe poster

72 page programme cover

72 page programme cover

Melbourne Fringe Festival 2008 HD from Peter Lundgren on Vimeo.

The Melbourne Fringe is one Australia’s most vibrant festival fostering emerging cultural talent. After the campaign the studio produced in 2007, the studio was invited back again in 2008 to participate in the communications programme executed in print, digital, advertising to apparel outcomes.

Design for events require flexible solutions that can be tailored for a range of shapes and sizes. We endeavoured to build into our outcomes a suite of flexible visual assets that allows the design to make the best of every application.

We believe that colour is one of the key elements employed in a campaign and after campaigns using of red, green, yellow, pink, blue it seemed orange was next. Orange and black are great colour combination to work with, however the shift in the orange‘s chroma, or brightness varies greatly from spot colour printing and 4 colour process printing – it is a colour that needs close attention.

The campaign in 2008 was developed around the idea of it being a project, or an event in its own right and we have extensively collaborated with Fringe. It is not your typical designer and client relationship — rather than setting briefs and doing work on computers, it is working out the opportunities and executing how to exploit them. A very nice way to do work.

In the wake of the campaign the studio developed in 2007, we set out to devise an image that contrasts, rather than compliments. 2007’s iconic graphic was superceded by a photographic/illustration. A linking factor is the two colour palette. Many of the print outcomes are executed with two colour printing.

The concept in 2008 explored the idea of alter ego. We explored the methods and means that people use to achieve their alter ego. We sort out the simplist of methods of acting out alter ego, something everybody could do – putting hands, or something as simple as a blank piece of card in front of one’s face, creates an interruption where a new form is allowed to take place. We projected onto the masks a set playful images of representing visual, physical, sound, written digital forms. The text boxes reference the technology tools that many of us use to shape the contemporary world. An image with an image inside another image is often a typical and  complex mode that people use to interact with the world around them.

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The Good life by Saxton paper

Note books with postcards insert in the cover pocket

Note books with postcards insert in the cover pocket

A range of notebooks

A range of notebooks

Notebook covers and notebook

Notebook covers and notebook

Notebooks — type version

Notebooks — type version

Notebook with motif

Notebook with motif

Notebook with cover/poster

Notebook with cover/poster

In January 2008 Spicers Paper commissioned the studio to continue the Saxton paper conversation with fine paper specifiers. A comprehensive campaign has been put together speaking of Saxton‘s exclusive distribution through Spicers Paper, the addition of several new paper weights, and FSC endorsement ( an internationally recognised green accreditation).

To avoid developing a typical environmental campaign we develop a concept around the notion of — the community rediscovering and getting back to the good life. The good life can be many things. It can be about — thinking in broader terms of the consequences of ones actions; the making of quality ideas; and developing durable choices over disposable choices.

This notion invites many interpretations and in the spirit of the abundance of outcomes of people and communities getting back to the good life, we invited a range Brooklyn based illustrator Edwina White, designers Tin & Ed, photographer Earl Carter and London based photographer Shara Henderson to develop their idea of what the good life might be.

The studio mapped out a communication programme which resulted in several items being realised across twelve months including… Saxton note books with poster wraps (4 kinds), a range of postcards (6 kinds) and print advertising, a new four colour guide, type guide and a stationery guide for small to medium printers.

We have documented the note book range will used stocks, mono and full colour printing and a range a finishes.

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Beer O’clock pt 02. 16/04/2009. Argy Bargy. New poster

pipandco_beero_16042009v01

NEW POSTER, thanks to Andrew Pegler for scrunching up his face and stating that : the headline could be better…

Designers-sell-out-beer-o-clock hosted by Why Pay More at Studio Pip and Co.

As part of AGDA Victoria’s on going event programme, come and say hi and celebrate what is graphic design in a down period, in down town St Kilda. BYO smiles.

Catch the Sandringham train, plenty of parking, and trams.

6 to 8 pm
16 April 2009

Argy Bargy
263 Carlisle Street
Balaclava

No fancy frills, no interiors by Nic, or Chris, or Pia. Come before 7pm and take advantage of Argy Bargy’s Recession Session – Cheap Drinks, odd chairs, lots of action, dramas and special stuff. The biggest woe-is-me-moaner will be put on massive logo duty for the next twelve months.

Download our NEW A3 event poster here
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Desk boxes by a paper called Stephen

pipandco_stephen_pkg_04

pipandco_stephen_pkg_03

pipandco_stephen_pkg_01

pipandco_stephen_pkg_02

Launched in June 2007, Spicers Paper commissioned the studio to develop a new promotion for a new grade of Stephen — Daring Brown. The project was small, as compared to other paper projects that we have worked on – a product with one paper weight, in one colour only. A rich dark brown cover stock (280gsm), designed for book jackets, packaging or business cards.

The idea of giving the promotion a presence gave to developing a piece of useful packaging. The desk box idea came out necessity — everyone has a desk and often one needs a place for knick knacks, CDs and bits.

The modest budget pushed us towards using two colour printing. We played around with metallic, black and white inks on four kinds of boxes. All of image making was produced inhouse.

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