It is not often that the mirror is turned on the studio and our work appears to pop up in new and familiar spaces.
This poster campaign for RACV running in the streets of Melbourne has a touch of the Studio’s work for Melbourne Fringe in 2007 crossed with our Moonlight Cinema campaign. It leaves one to wonder what resources this communication group had to develop this presentation?
Bill H Luke’s collage work – ews2008 is another example, yet it seems to be more flattering to see works sampled and repurposed into an artwork.
The question to ask in this instance is when is an execution a blatant rip off, a happy accident, or a homage?
In advertising it seems to be the status quo to research a look and adapt that look to one’s campaign. Lazur’s Archive the advertising industry’s benchmark publication documents campaigns, with little commentary from around the world. Lazur’s is a resource readily found in many agency art departments and prominent tool assisting art directors with the getting the creative juices going, so to speak. It is amazing how often one will find a prominent campaign that looks very similar to a project from Brazil, Korea, France, or Wyoming.
At the moment we are working on a significant image making programme for the Australian Institute of Architecture and we would love to do something like Fabio Ongarto, 3 Deep Design, Chase & Galley, Jonathan Zawada, or John Melin – it would make the whole process more profitable. However the joy, or the thrill we get from any project is in the making. As the making is the most important outcome of the work, the studio’s development and the prize that rewards our client’s vision.
In terms of image making there is a rule that an image needs to be modified by at least 25% to be exempt of copyright laws – what ever that 25% means. However there is nothing that covers a look, a treatment, an approach as in the case of the RACV image and our approach to work.
All we can say in response to RACV’s latest campaign is that we go to a lot effort to develop work that has it own look. We spend a lot of time ensuring our work is in fact our work, and if we find the need to closely reference an artist, we either try and commission this artist or image maker, or convince the client to continue the design development until we come up with something that has it’s own look and feel.
It is a difficult for unique image makers to protect their work, apart from using the internet to publish work and make this effort and outcome public. This situation makes us appreciate clients that make an effort to seek out those of us that are dedicated making new work, by making their marketing budgets and vision for communicating their brands part of our ongoing process.3 comments
Born in 1864 and passed in 1963 Dr Mannix was one Australia’s longest serving Archibishops of over 40 years.
According to website Australian Dictionary of Biography Online, Mannix’s service to he diocesan faithful increased from 150,000 to 600,000; churches from 160 to 300; students in Catholic primary schools from 21,792 to 73,695; secondary pupils from 3126 to 28,395; priests increased by 237, brothers by 181, nuns by 736; 10 new male and 14 female orders were introduced; 10 seminaries and 7 new hospitals, 3 orphanages, homes for delinquents, the blind and deaf, hostels for girls – which amounts to scores of plaques and masses of hand carved stone lettering.
This modest design allows the stiff yet playful letterforms jump out of this slab of uncompromising stone.No comments
Emerald waters, glimpses, bulging walls, majestic trees and air filled with fig, diesel and frangipani often distracts one from the more humbler human expressions.1 comment
Mr Gunn called the studio last Monday and said – it is my last week at Pearl and I need to get the Spring image up next Sunday night.
Spring gardens in Melbourne haven’t peeped from the winter soils, the roses are just thorns, fresh stems and aphids. A call to florist found something simple, something white, something that complements the sky. A quiet photo shot with Pearl’s signature glass wear on Monday afternoon. Then the design, art and goodbye was ready Wednesday morning. Thanks you Mr Gunn and Mr Lindsay for all your support, another spirited outcome sprung from nowhere.No comments