Millions of disposable cups are used everyday in developed countries for beverages such as coffee. Few can claim to be 100% compostable.
In Australia PLAnet Cup is one of the first companies to develop a compostable take-a-way cup and lid. The studio was commissioned to developed a low impact, highly visible communication campaign applied to a refreshed brand, image campaign, retail, advertising and web applications.
The work we developed started with investigating green, or sustainable marketing. Our process uncovered a green sector rich with fluffy green messages and images making big claims and loaded with feel good, doing good statements. As an approach we feel that to be green focused and a sustainable business is a given in contemporary commercial life.
PLAnet Cup’s communication campaign had to offer the audience a product that is grass roots, low impact and connected with the ways in which the community is coming to terms with sustainable living. Using humor and kids with a splash of acid green seemed to be a logical starting point to make a meaningful message.
Ask your café for PLAnet Cup and then go out of your way to compost your used cups!
According to wikipedia –
Most paper cups are designed for a single use and then disposal or recycling. A life cycle inventory of a comparison of paper vs plastic cups shows environmental effects of both with no clear winner.
A study of one paper coffee cup with sleeve (16 ounce) shows that the CO2 emissions is about .11 kilograms (.25 pounds) per cup with sleeve – including paper from trees, materials, production and shipping. The loss of natural habitat potential from the paper coffee cup (16 ounce) with a sleeve is estimated to be .09 square meters (.93 square feet).
Over 6.5 million trees were cut down to make 16 billion paper cups used by US consumers in 2006, using 4 billion gallons of water and resulting in 253 million pounds of waste.
Very little recycled paper is used to make paper cups because of contamination concerns and regulations. Because most paper cups are coated with plastic, both composting and recycling of paper cups is uncommon.
Although paper cups are made from renewable resources (wood chips 95% by weight), paper products in a landfill may not decompose, or may release methane if decomposed anaerobically. The manufacture of paper usually requires inorganic chemicals and creates water effluents.
Paper cups may consume more non-renewable resources than cups made of polystyrene foam (whose only significant effluent is pentane). A number of cities—including Portland, Oregon — have banned XPS foam cups in take-out and fast food restaurants.
PE is a petroleum based coating on paper cups that can slow down the process of biodegrading. PLA is a biodegradable bio-plastic coating used on some paper cups. PLA is a renewable resource and makes paper cups more compostable, whereas PE is not renewable and is not compostable.
Outside of Australia, Australia is perceived to be one big tourist park filled with strange animals, poisons bugs, big skies, big rocks, sandy beaches, the pub, the boomerang, sporting heroes, the bush people, and long haul flights.
Tourists the world over love a bargain, love to barter, love the challenge of finding a good purchase. As a tourist culture it seems at times that everything in Australia is for sale, everything has a special price, everything is reduced to clear – be it Australia’s natural resources, local products and brands, ideas and innovations. Much of what Australia has to offer leaves its shores to be converted, profited from and or prosper – be it Australia’s coal, iron and timber; the sale of Australian brands – Vegemite to Orbital Engine; or the departure of great minds and talents of Germaine Greer, Barry Kosky, Robert Hughes, Nicole Kidman, Hugh Jackman and Elizabeth Blackburn.
The legend of colonial anti hero Ned Kelly is called upon in this poster. Kelly stoically peers out of a crude and barren world of “the sale” and invites to the viewer to discover and materialise Australian culture and identity.
The Brief from Australia Project :
What We’re Looking For
The Australia Project is encouraging Australian creatives to explore and redefine clichéd national stereotypes in the hope of revealing a unique perspective on contemporary Australian culture.
We are seeking individual responses, personal opinions and social commentaries that best describe your view of Australia today. The emphasis is on YOU. What is YOUR opinion of our culture?
To help get you started, we’ve compiled a list of reference images and articles that we hope will fuel your creative mind. Discussion points include but are not confined to…
Contemporary Issues — what is your stance on Immigration? Has Australia done enough to fight climate change? Are we really sorry? To what extent does Racism exist today and why? Sport, colonisation, religion, politics and more are discussed here.
Local Environment — do you think the vastness and spatial qualities of the Australian landscape are reflected in our contemporary visual culture? If not, why? Do we still look abroad in search of inspiration? How does your immediate environment influence your aesthetic or process?
Contemporary Emotions — what is the emotional status of contemporary Australia? How do we feel as a collective? Do we feel free? Do we still laugh at ourselves? Are we afraid of foreign threats? What does it mean to be ‘lucky’? Are we mourning a loss? or embracing the future?
The brief is simple. We are asking all participants to ‘creatively express your view of contemporary Australian culture’.
One lift out poster, a pull out programme, 25 portraits, over 100 images extracted from the internet, 40 pages, three typefaces, sketch spaces pulls together an event curated by conference creative director Mel Dodd. We wanted a work that summed up a three day programme in an exciting, sustainable and useful form. The piece was pull together with a month of research and collation coupled with a week of intensive of imagemaking, typographic and publication design.
Thanks again to Mel, the Australian Institute of Architecture and Newsprinters for making this process special.No comments
To coincide with Telstra’s love of dragging their feet, we now have a hi speed adsl which means we can run our studio. Well done Telstra, it only took 4 1/2 weeks.
Our new address till September 2010 is:
South Yarra Sell Out by Studio Pip and Co
Shop 3/ 07 Yarra Street, South Yarra
South Yarra Victoria Australia 3141
Telephone 03 9525 9844
soldout (AT) peoplethings (DOT) com
The sell out studio is in the 7 Yarra Complex just around the corner from South Yarra Station
How do you get there?
Catch the Sandringham/Frankston train from Flinders Street Station at 5.49/6.02/6.12pm, jump off at South Yarra Station, walk up the ramp, through the turnstiles, turn left at Toorak Road, then walk down Toorak Road (towards Chapel) for 20 metres, then turn left down Yarra Street.
In the liner notes of the remastered recording of album “Sail Away” by Randy Newman, Newman sprukes the idea of combining two elements to achieve a success of sorts, quote, – ‘You know 1+1=3. Billy Joel + Elton John = Big Money, Depeche Mode + Rose Bowl = Sell out’. In the Australian context Pip&Co + client = work on the fringes. And one could substitute many studios from Australia with ‘Pip&Co’ and get the same result. In our obscurity we thank organisations like G&T who trouble themselves with getting to know and encouraging one and all to do more, and make exciting work.
We are very please to be working with people and organisations that encourage us to dig, dream up and bring to life our idea of making ideas.
In the context of this brief we explored one of the currencies in printing is dots, colour and transparency. It seems that twenty years of press checking and watching ink on paper happen has been a major influence. Press proofs are confirmed by inspecting a freshly printed piece and comparing it to a reproduction proof via a printers glass – big dots, bold images and colour layered on colour is a big part printing. With much encouragement we celebrated the new year with Gunn & Taylor by creating these images that are a twist on Gunn & Taylor’s acronym G&T. Our G&T’s became limited edition client focused promotions in advertising, print and apparel.
Thanks again Mr Gunn for your commitmentNo comments