July 2010

Welcome to Optix paper’s modern extrovert manifesto

Graphic custom lettering

Graphic custom lettering

Ripper! – Pip and Co’s Australia made brand

Ripper! – Pip and Co’s Australia made brand

Optix adapted brand with graphic interuption and new tag line

Optix adapted brand with graphic interuption and new tag line

Hand collating

Hand collating

Custom envelope

Custom envelope

Covers

Covers

Spread detail

Spread detail

First spreads

First spreads

Second spreads

Second spreads

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Optix paper is one of several key products manufactured by Australian Paper and distributed by paper merchants Spicers Paper and CPI Paper. Optix has over 30 different colours (a spectrum of colour) across a range of weights. It has been some time since the paper has been any significant promotion. The client wanted to the studio to put in place an outcome that in effect relaunches the range.

In December 2009 we were charged to research, rethink and proposition Optix paper. The main theme we established is that – Optix of all the papers in the market place, is by its very nature a vibrant, exciting and visible stock, and it is these qualities we seek to celebrate.

The project saw the development of several technical printed, marketing and communication outcomes. The initial response was to identify printing techniques which performs well on the stock — strong line graphic and text. To enhance the effect of printing special and process colours on the paper it self. The quality of visibility was an idea that we presented across the whole promotion – in a new brand mark, a brand tag line, the printed pieces and to the ideas expressed in the pieces – A guide to the modern extrovert.

The Optix brand has a new proposition that invites designers to create communications that – stand out and be seen. The piece invites viewer to use colour to impress, have communications noticed and move away from boring white paper and have some fun!

It is a practical working print sample which explores ideas of how people stand and be seen in the community. The piece is printed and finished in four colour process, and in special colours on Optix 110gsm and 200gsm.

All components have been designed and manufactured in Australia, supported by the Australian Made logo which is available to go on any Optix printed piece your designers, printers or end users produce.

The printed piece is made up of five mini booklets that guide you on being an extrovert and propositions you on how you can stand out. Bound by an Optix ribbon, it is designed to inspire and showcase that printing on colour can add impact and the wow factor to end printed materials.

The entire suit of images and writing has been researched and developed by the Studio. Each piece irreverently explores, contrasts and re-purposes contemporary methods that exist in culture where people have stood out. These writings have been reworked and put into an Optix context, these include:
– Commercial product review or guide
– A journey in stardom
– A body of work or the development of a movement
– The How to get rich scenario
– Developing a manifesto, action, collective or association

To compliment the campaign the studio have developed a new website that explores colour, which also has information about Optix, along with a gallery documenting projects around the programme.

The project was printed by Gunn & Taylor, please visit this post to see the project coming off the press. The studio to save money is hand collating, fixing the Optix ribbon and stuffing in the custom made envelope.

Visit the Colour Collective here

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Mapping the Melbourne coffee scene

Front cover

Front cover

Map overview

Map overview

Map and correlating location lists

Map and correlating location lists

Mapping detail

Mapping detail

Coffee Supreme charged the studio to develop a low cost map which outline their favourite coffee spots in Melbourne.

The aim is to publish maps biannually with updated and new locations, along with new themes and image making. Armed with a detailed map of Melbourne, images made by Andy Sargent from South South West, patience and a fixation for detail, the first bookish edition is on the streets looking for new owners and friends.

The trickiest part of the project was working out a system of plotting out scores of locations, mostly in concentrated clusters. To plot these locations we started with mapping websites such as whereis and google maps. A warning for designers is to check the location outcomes, in most instances the website plotted marks tens of metres away from the actual spot.

The piece starts out as an A6 and folds out to A2, it is printed in two on Tudor RP 100 recycled paper.

Thanks again to Andy, Coffee Supreme and Gunn & Taylor Printers. Pick up your copy at your local Café that chooses Supreme Coffee in Melbourne.

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The Colour Collective has arrived and wants you

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The Colour Collective is a project developed by the Studio to illustrate how colour, applications and people, connects, is used, or amasses. The site keeps the words to a minimum and lets the images as an individual or collected outcome illustrate their point, or purpose. A little like a book shop, or library, the collection we are seeking to make is diverse, at all levels of interest and importance.

Our work with Optix paper motivated us to make this project happen. Along with gallery posts for Optix, an ongoing stream of ideas and workings documenting colour in action on our planet awaits.

Register, suggest, look, read and do so often… visit The Colour Collective here

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forty-eight is coming… next Monday

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Poster front

Poster front

Poster back

Poster back

The studio in association with AGDA is putting together the latest forty-eight event – an event is about supporting Australian creative people and celebrates the diversity of their output.

The theme loosely explores…

In 2010 we are asking speakers to respond to the idea of being at a crossroads, a significant moment, encounter or situation that brought about a change in direction or a clarification. Your crossroads could be a project, person or process that changed the way you work, the output you make. Throughout history many movements, outcomes and ideas have come about from a punctuated moment of inspiration or insight.

Our speakers this year cover the bredth of creativity art, design, film, and music (in alphabetical order), each speaker has a six minute slot of which fate and their stories, work and ideas dictate the rest.

Laura Cornhill, Studio Binocular – designers/image makers
Di Elderton, Argonaut studio – designers/image makers
Dominic Forde, Famous Visual Services – designers/image makers
Raafat Ishak – artist
Darren Henderson, dirtygood – designers/image makers
Tim Hocking and Tommy Elliot, Newbirds – Musicians on the make
Aaron Moodie – The People collective – designers/image makers
Pete Salmon, Salmon Design – designers/image makers
Tim Kentley, XYZ Studios – Picture Maker

Forty-eight (is at a cross road)
6.30 to 8.15pm
26 July 2010

Telstra Corporate Centre Theatrette (enter from foyer)
242 Exhibition Street (corner Lonsdale Street),
Melbourne

There will be drinks afterwards

For ticket details contact
vic (at) agda (dot) com (dot) au

A big thanks goes out to The Gunn & Taylor Printers crew for printing the invite, Optix by Australian Paper and Spicers Paper Paperpoint for the paper and cheer.

Book early as tickets are limited!

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Do that dance – a vibrant Australian Post Punk music story

Voit 465 playing at the Darling Harbour express way building site in the late 1970s

Voit 465 playing at the Darling Harbour express way building site in the late 1970s

Kangaroos, blow flies, koalas… if you want to discover an Australia that is beyond the tourism clichés, information can usually can be found on the edges, like in the libraries, the internet and on the radio.

This site features many posts that explore music. Music is a vital part of our studio environment, as well as being a constant source of inspiration. Our music play list tries to diverse, alternative, trashy, odd, seminal, kooky and noisy at all time – from Terry Riley, John Cage, Ian Dury, Warsaw, The Faces, Eddy Current, Townes Van Zandt to the Runaways. Any insights into the making and dreaming up of music is a constant source of ideas and inspiration.

It is a rare and real treat to encounter radio documentaries that explore the lesser known, yet highly revered corners of the Australian creativity. Do that Dance, is a two part radio documentary that explores that music that rose out of the inner suburbs of Sydney and Melbourne from 1977 to 1983.

Pel Mel live

Pel Mel live

Surry Hills venue Side FX in action

Surry Hills venue Side FX in action

Do That Dance – part 01 uncovered the Sydney scene and players. It inspiring 54 minutes highlighted a vital and exciting creative scene living, making and playing music post the Punk era. Inner Sydney at the time was a hub for a raft of new sounds with act the include The Severed Heads, Voit 465, Pel Mel, Tame O’Meares, Systematics to name a few.

The next installment is – Do That Dance – part 02 exploring the Melbourne scene and players. 2.30pm Sunday 25 July 2010, Radio National AM 631, in Melbourne or visit the ABC Radio National Hindsight website here for podcasts and details

Do That Dance
Australian Post Punk, Sydney and Melbourne 1977-1983.

visit the ABC Radio National Hindsight website here

Photography courtesy of the Hindsight gallery: Peter Nelson, Annette Jones, Janis Lesinskis, Anne Maree Rourke, Paul Doogood, Kate Buck and David Chesworth.

All credit to the production team at the ABC:
Presenter – Michelle Rayner, Producer – Sean O’Brien, Story Researcher and Producer – Sean O’Brien, Sound Engineer – Steven Tilley

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