At the centre of any brand campaign is a single graphic, type or symbolic mark that is the single identifier or sign off for the vast range of communication project.
All our brands start out as refined black and white expression which is a response to an idea, theme or vision. We spend countless hours ant f_cking our brand outcomes so they communicate and standout embroided, on sail clothe or as a digital animation.No comments
Cartell Music has expanded it offerings of producing music brand and event, such as the So Frenchy So Chic brand to an online store – Cartell Downloads. Cartell Downloads is a unique Space for French sounds and inspirations from Air, to Daft Punk, to Jean Michel Jarre, Django Reindhardt, Josephine Baker to the curious Perrey & Kingsley.
This digital design and development project, involved sub branding, web design and complex digital development by web developer – The Mighty Wonton, ie Little Irrepressible Wonton. The site hosts over 4000 tracks, each track can be sampled, and all can be purchased as single track or packaged as albums. Individual as well as gift voucher purchases can be made. Thanks to JF for the this fantastic project, good luck and best wishes for your new venture.
To celebrate the launch of Cartell Download and the new So Frenchy So Chic TV series four free tracks are available, click here for detailsNo comments
In the suburbs of Australia, there is a transformation of domestic architecture taking place. Robin Boyd in 1960 wrote of this idea in a publication called – The Australian Ugliness, a seminal investigation Australian architecture.
From the independent weekly by Teri Louise Kelly
A nation of gross architectural incompetence and negligence where foreign opinions and plans override local initiatives. A stark, incomplete, “she’ll be right mate” attitude to planning, giant kitsch, plastic flowers, jobs for the boys, not what you know but who you know, old school ties, pseudo colonialism, faux Americanism hitched to successive short-sighted leadership … it all pretty much sounds like The Australian Ugliness could have been released this year.
Some 50 years later the wrecking balls are sounding through the suburbs of Melbourne, crushing masses of unremarkable yet well considered domestic dwellings for built outcomes squeezed on their plot in ones, twos, threes and fours.
For every vacant lot there is a promise of poor architecture, short sighted land management and a range of materials that are mostly skin deep, cheap and fragile. May good luck be with these owners in a decade or so; when the product guarantees expire, veneer flakes off, the external walls sag, silicon seals unfix and general wear and tear takes place – quite possibly the wreckers ball will be called upon again.
Over several months one has witnessed this palace rose out of the ground, like one strange mushroom. One wonders what this thing is trying to be – Neo Georgian architecture, crossed with desert chic. What have English Coach lights got to do with blonde rendered sand stone finish and round lights straight from the isles of supermarket hardware – alot it seems in the land of Design-It-Yourself.
In a street filled with mostly functional architecture, this dwelling appears to be a parody of the concept house, an art project even inspired by the works of Australian artist Callum Morton. Sadly the project seems to be a real outcome, as two dominant and separate dwellings are squeezed onto a suburban block, that once had one unremarkable home.
One thing that any budding artist or, designer learns from an early stage of their working life – is that if you are prepared to design and make something, then be prepared to have it critiqued. The process of critique helps all involved to understand and learn from an outcome in the hope that next time something is produced the result at the very least will be an improvement from the last expression. Let’s hope that the house being wrecked around the corner has a critical, studied and considered designer behind the plans – as unlikely as this situation will be.
May collaboration with the architectural process in range of variations from kit, off the plan homes to bespoke concepts be common place soon.
In closing it is worth while mentioning a comprehensive gallery of built projects recognised by the Australian Institute of Architecture Awards programme, for people looking to develop new buildings. There are countless projects here with detailed reviews and images representing a range of budgets.No comments
Jardan Furniture has commissioned the studio to develop a concept and image for the 2010 Saturday in Design (SiD) event in Melbourne, held this weekend. The SiD is a two day programme and to get more value for the spend time, energy and resources Jardan sort out a pop up solution that is open for several months rather than two days.
The Richmond pop up will be the back drop of a new range of furniture allowing the Jardan sales team and potential client view pieces in a convenient location.
Like many of the solutions we develop for clients, the forms and fixtures has a light touch, allowing the work to have the greatest impact whilst being reusable, recyclable and engaging.
The building is facing demolition in a few months and we initially developing a temporary signing scheme that was to be directly painted on the building. The painter was five letter forms into a fifteen letter form piece, until a local sticky beak called the landlord – exclaiming that “young people are painting on the building”. Richmond has a rich history of graffiti dating back to the 1970s (with some excellent samples of trade union based pieces, now sadly painted over) and many locals are suspicious of paint based works. We were then limited to produce real estate agent style hoarding panels, which we had made of ply and vinyl lettering and to paint the entry doors pink to identify the site.
Three Deep Design often accuses us of using too much pink. To those boys out there in big bad design ubërland we say – boo, hoo, hoo – it is a happy, cheerful colour and perfect for a world looking for glimmers of such things. If their Mums had a pink kitchen, like Andrew’s Mum did, then maybe they would be strangely driven to splash around a little pink too.
Thanks to the crew at Jardan for all your collaborative spirit.No comments
cul-de-sac is a place where thoughtful and beautiful design happens. Integral to our disciplines of graphics, interiors and styling is a passion for creativity and respect for design. Regards, Marco Cicchianni, cul-de-sac design place
Marco and the studio have a rivalry that is deep rooted in anger, aggression and plain face jealousy. Some say, Ashton has based his early success upon projects that he and Cicchianni had collaborated on — even though Ashton flatly ignores and denies any association.
“I was at the center of lot of ideas which were mused in late night clubs, gin joints and shady Kings Cross bars with Andrew in the 1990s, that were later to become the cornerstones of his high flying and prosperous career” Cicchianni adds, “Just ask Graeme (Smith), Andrew basically robbed Smith of his art-design-writing aesthetic and called it his own as well”.
We’ll let the people out there be the judge, maybe there are some comments, heady observations, ideas of the Sydney design scene in the 1990s, pre the Vince Frost, that need to be part of the public record… It would be good to get some real opinions, email us if you’re game, in the meantime drop Marco and his crew a few lines, they are a great force, and their new website says it all, best Toward Hansen