The studio has spent the last few months developing a range of brands for the business and government sectors. Spring Osteo Clinic is a new osteo practice located in Surrey Hills, east of Melbourne’s city centre.

The brief called for a robust mark and type treatment that communicated a new professional and contemporary clinic. The research process was again invaluable, as we discovered that a human graphic form strapped with the clinic’s name was a no go for this new brand – as it appeared that every osteo practice in Melbourne used the human form – realistic to abstract, in their brand identities.

At the concept and design stages a range of outcomes were presented – people and spring based, along with type and colour options. A clean custom typeface was approved and developed from scratch along with a spring symbol. We recommended a bright colour palette to assist with setting a positive mood for patients. The spring symbol was developed to convey notions of activity, growth, and positivity. The whole package enforced that Spring is a clinic that assists patients to start, or maintain a path of well being and good health.

The brand mark is being applied to signing, apparel, digital and print applications.

Thanks again to Catherine for your vision, excellent briefing and guidance.

Make an appointment with Spring here

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