A unique paper brand called Stephen

30 March 2009

The challenge of producing work that seems have a significant amount of creative latitude is to keep focus upon the commercial needs of the client. Twelve month sales targets for the product was met in six months.

When Spicers Paper came to us and said we want you to help us create a new coated paper, they meant it. Naming, identity, writing, imaging and expression in one project. We asked ‘what if?’ and Spicers said, 95% of the time, go for it. If a paper could be a person its first name would be Stephen.

This projects has attracted a range of design excellence awards, and since been adapted for the European market by the Robert Horne Group in the United Kingdom and our studio in Melbourne.