Melbourne the home of Vegemite, and graffiti art is fast becoming the city of festivals. Communication design for festivals often attract a range of people who shape the final outcome. As a result of the committee process festival design can be a rich breeding ground for “old communication chestnuts, and visual clichés”.

A writers festival has many obvious visual references and it is enlightening to witness a common cliché, such as the writing objects, executed by this year’s Melbourne Writer Festival with grace and inventiveness. Congratulations Elmwood Design in Melbourne – apparently the world’s most effective design studio, for developing this work. May their output not be spoiled with some heady brand and communication rationale on their website.

The Melbourne Writer Festival is in full swing for details click here.