Comments on: ANZ bites the dust – rumbles in the rebrand jungle http://peoplethings.com/andblog/anz-bites-the-dust-%e2%80%93-rumbles-in-the-rebrand-jungle/ An evolving design and communication story by Studio Pip and Co in Melbourne, Australia Tue, 13 Sep 2011 00:38:31 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Stuart http://peoplethings.com/andblog/anz-bites-the-dust-%e2%80%93-rumbles-in-the-rebrand-jungle/comment-page-1/#comment-42559 Stuart Mon, 28 Dec 2009 08:30:33 +0000 http://peoplethings.com/andblog/?p=3453#comment-42559 I think this is an interesting subject as I was just reflecting today, on two re-brands that have caught my attention this year (2009). Qantas + Pepsi (cola) I've asked myself the question -Why did these guys/girls bother? Both the QANTAS and Pepsi re-brands ( focusing on logo ) appear to be so minor that they may as well have stuck to their previous visual identity. I'm sure the re-design would have been just a part of some larger re-branding campaign, however, the cynic in me suggests that CEOs and managers are catching onto the importance of design, which is fantastic, but some are overly conservative and don't quite get 'it' yet. I'd hate to think that design is finding its way onto the corporate agenda for the wrong reasons, ie. Corporate Managers 'been busy' list. Go ANZ! At least they are buying into design whole heartedly, and not just dipping their toes into the vast ocean of intelligent creativity available in today's society. I think this is an interesting subject as I was just reflecting today, on two re-brands that have caught my attention this year (2009).
Qantas + Pepsi (cola)
I’ve asked myself the question -Why did these guys/girls bother?
Both the QANTAS and Pepsi re-brands ( focusing on logo ) appear to be so minor that they may as well have stuck to their previous visual identity. I’m sure the re-design would have been just a part of some larger re-branding campaign, however, the cynic in me suggests that CEOs and managers are catching onto the importance of design, which is fantastic, but some are overly conservative and don’t quite get ‘it’ yet.
I’d hate to think that design is finding its way onto the corporate agenda for the wrong reasons, ie. Corporate Managers ‘been busy’ list.
Go ANZ! At least they are buying into design whole heartedly, and not just dipping their toes into the vast ocean of intelligent creativity available in today’s society.

]]> By: Simeon King http://peoplethings.com/andblog/anz-bites-the-dust-%e2%80%93-rumbles-in-the-rebrand-jungle/comment-page-1/#comment-38643 Simeon King Wed, 18 Nov 2009 03:03:07 +0000 http://peoplethings.com/andblog/?p=3453#comment-38643 Excellent summary of the whole dilemma of mega rebranding. I think you may have put it to bed for a while. But first before rebranding closes it's eyes for a long deep sleep... The first ANZ logo, made of careful diagonal line cuts, was probably the first logo I can remember and totally admired for its geometric resolution. All ANZ logos have since paid some strange homage to the original but never got back to the same commanding strength. I do agree that perhaps they should now shoot for a symbol and not a logotype solution. nab=national star westpac=w anz=anz/flowerperson commonwealth=southerncross=sao with vegemite Excellent summary of the whole dilemma of mega rebranding. I think you may have put it to bed for a while. But first before rebranding closes it’s eyes for a long deep sleep…

The first ANZ logo, made of careful diagonal line cuts, was probably the first logo I can remember and totally admired for its geometric resolution. All ANZ logos have since paid some strange homage to the original but never got back to the same commanding strength. I do agree that perhaps they should now shoot for a symbol and not a logotype solution.

nab=national star
westpac=w
anz=anz/flowerperson
commonwealth=southerncross=sao with vegemite

]]> By: Simon Food Favourites http://peoplethings.com/andblog/anz-bites-the-dust-%e2%80%93-rumbles-in-the-rebrand-jungle/comment-page-1/#comment-37245 Simon Food Favourites Fri, 06 Nov 2009 00:36:26 +0000 http://peoplethings.com/andblog/?p=3453#comment-37245 when i received an email with the new logo i thought it was junk spam mail and didn't realise they had changed their corporate identity. i'm actually not with ANZ so perhaps it was junk mail anyway about an account i don't even have. nice feedback you've given. for me the symbol looks like a health care company representing mother and baby. looks to me like a corporate business company trying to be all soft and feeling to evoke trust and warmth but in the end don't they just want your money like all banks? :-) when i received an email with the new logo i thought it was junk spam mail and didn’t realise they had changed their corporate identity. i’m actually not with ANZ so perhaps it was junk mail anyway about an account i don’t even have. nice feedback you’ve given. for me the symbol looks like a health care company representing mother and baby. looks to me like a corporate business company trying to be all soft and feeling to evoke trust and warmth but in the end don’t they just want your money like all banks? :-)

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