Cartell Music is an independent music label bringing music, other than Western sounds, to willing ears. In the process of putting words together and developing a graphic outcome, we seek to find a visual gag, or cliché within in the words, so to minimize the need for additional visual elements. An exclamation mark said — “hello you weirdo design nerds”, from this assemblage of letter forms and we were off to design utopia. We continued to customise the type to end up with a robust composition of lettering, which went onto develop a range of rendered variations.

From wiki — The exclamation mark was introduced into English printing in the 1400s, and was known as the “note of admiration” until the mid 1600s. This seemed the perfect symbol for a client with an ongoing admiration for exotic sounds.

In the spirit of one of our design heros – Herb Lubalin, Mr Lubalin logo’s for – families, Marriage and Mother&Child – in particular are constant references and inspirations. In a period of graphic expression where many logomarks are complicated (with sometimes complex) symbols, typemarks and brand guidelines, we are determined to develop work that has a fine balance of customised forms, decorative elements and steely functionalism.

Entertainment production organizations are the brands behind the more prominant entertainment products and entities. This brief required us to develop a modest, yet robust brand that is distinctive and functional at the edges of the main attraction.

Further to developing the brand mark we then tackled Cartell’s website.

Visit Cartell Music here

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