This crest came as a little surprise when it presented itself in a suburban side street. The Salvation Army with it’s red shield, of which one has given money too, can also be a spiky crown and wheel, dots, swords, crucifix, an S and “Blood and Fire” in shouting capitals no less. It shocked me and I had to jump on the internet to put this story straight.

Some organisations like the Salvation Army have two forms of identity – a formal crest (appropriate for building facades) and a brand mark appropriate one for the officer’s casual uniform.

The Red Shield is a brand most of us are familiar with and one can imagine how poorly the Red Shield appeal would go if it was the “Fire and Blood” appeal with a gold red and baby blue winking back at you.