In the past week the studio had the pleasure of speaking, convening and immersing itself in the the in’s and out’s of the design process at the 2008 AGDA National Conference, held in Adelaide themed Risk.

Apart from the battering that 3 Deep delivered to the studio and the vice versa, Adrian Shaughnessy delivered his plain speaking paradoxes of the potential in mind shift of the designer and their work. Then Carin Goldberg entered into a design conversation that thoroughly, frankly and irrelevantly revealed the who, what, where, where, why and how of her design career. In between former work colleague Linda Jukic developed a sketch of her world of risk, glass artist Tom Moore showed us all how to entertain and tell a creative story. John Ford from the One Centre made a statement about the future of branding services and Andrew Hoyne told an off the cuff told the story of the odyssey one encountered by changing one’s life by a change of location.

Hoyne concluded his presentation with the above animation, that he and his studio made to curiously avert the acceptance of jargon in the work place – or Wordflu as he puts it.

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