— Graphic Botox

Obama in East St Kilda

Within hours of Obama’s US election win this paste-up appeared opposite The Wall café in East St Kilda.

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3 Deep reveals their creative edge…

The 2008 AGDA National Design Conference, in Adelaide, was the stage where 3 Deep Design shared their approach to the design process, during the “Love your enemy” presentation.

Inspired by Richard Gere’s looks and natural acting style; in the 1980 cult classic – American Gigilo, 3 Deep have shaped a design concern that is sophisticated, elegant and breath taking. Their presentation in Adelaide mirrored Gere’s verve, with a bounty of ideas, dreams and cinema grabs. A memorable video bight selected by 3 Deep was a line delivered by Gere amid his client service process – You are a very sexy lady… I am going to make you wet – the remarks left the audience convinced of 3 Deep’s commitment to providing a design product of the highest quality in any market they choose to operate within.

3 Deep Design are a very sexy studio, and made for a inspired and breathtaking design experience. David and Brett are without question the Tigers of design.

Visit 3 Deep Design here

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Catch the WordFlu by Hoyne Design

In the past week the studio had the pleasure of speaking, convening and immersing itself in the the in’s and out’s of the design process at the 2008 AGDA National Conference, held in Adelaide themed Risk.

Apart from the battering that 3 Deep delivered to the studio and the vice versa, Adrian Shaughnessy delivered his plain speaking paradoxes of the potential in mind shift of the designer and their work. Then Carin Goldberg entered into a design conversation that thoroughly, frankly and irrelevantly revealed the who, what, where, where, why and how of her design career. In between former work colleague Linda Jukic developed a sketch of her world of risk, glass artist Tom Moore showed us all how to entertain and tell a creative story. John Ford from the One Centre made a statement about the future of branding services and Andrew Hoyne told an off the cuff told the story of the odyssey one encountered by changing one’s life by a change of location.

Hoyne concluded his presentation with the above animation, that he and his studio made to curiously avert the acceptance of jargon in the work place – or Wordflu as he puts it.

Visit Hoyne Design here

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ABC’s “consumer friendless” Religion Report axed.

Radio National is a national Australian radio/media channel funded by Australia’s public broadcaster – Australian Broadcasting Commission. Radio National flies under the slogan – A world of ideas – a rich zone for people seeking access to intelligent, inspired and creative radio programming.

During the weekdays from 8.30am to 9am slot, Radio National run a series of reports exploring medical, law, religion, media and sport ideas and issues – wonderful and intelligent programming that is a great alternative to the morning radio chit chat.

This morning Stephen Crittenden announced that his programme – the Religion Report, and the other media and sports reports are being replaced the following week with more consumer friendly content. Alarm bells sound, particularly with the loss of the Religion Report.

Behind many of the major headlines, religion is factor that has a great influence, yet our society has little information exploring the machinations of religion, their people and their policies.  The Religion Report was devised to explore not convert, comment not preach, and its presence underlined society’s need for more programming that intelligently explores religion.

It is deeply concerning that the network with “a world of ideas” is focused upon becoming consumer friendly. Religion is the glue that binds our societies and it is important that it is reported in an informative and enriching format.

It is a sad day for a multicultural Australia – Stephen Crittenden and his team presented religion at its best, most interesting, most diverse and without fear or bias. Crittenden and his team put religion to the top of the big ideas that make up our culture, and made religion very listenable and empowering. A regular listener has the potential to discover the richness of religion, via the Religion Report, offering the potential of replacing ignorance with enlightenment.

It is a sad day for “a world of ideas”, because the ABC management have overlooked that the world of ideas are a rich mix of: prominent to minority, popular to fickle, creative to practical, and so on… sectors of our community. Shame on you ABC management, shame on you for daring to fly the banner of ”a world of ideas” and yet be servants of popularism.

Thank you to Stephen Crittenden and his team many religious, non religious, spiritual, non spiritual people will miss your exploration of one of our society’s big preoccupations.

In such days, downloading podcasts from the mass of international media choices is fast becoming an attractive alternative to public broadcasters emulating their commercial broadcasters.

This is a transcript of Crittenden’s opening comments on this morning’s, the last sadly, Religion Report programme, (source Eagle’s Nest Blog)

The Religion Report has been de-commissioned, along with The Media Report, The Sports Factor, The Ark, Perspective, In Conversation, Street Stories and Radio Eye. These programs are going in order to make room for (quote) ‘more inter-disciplinary work on the network’, and the 8.30 timeslot is being remodelled to give it (quote) ‘more consumer focus’.

The decision to axe one of this network’s most distinctive and important programs has been
approved by the Director of ABC Radio, Sue Howard, and it will condemn Radio National to even greater irrelevance.

The ABC’s specialist units have been under attack for years, but the decapitation of the flagship program of the Religion Department effectively spells the death of Religion at the ABC. That
such a decision has been taken in an era when Religion vies with Economics as a determinant of everything that is going on in the world almost beggars belief - but you have to remember that just a couple of years ago they axed the Environment program.

The Religion Report has always been fearless - and I don’t have to tell you that it has put many powerful noses out of joint. This is a signal to the churches that the ABC has decided to vacate the field. If you care about this program and what it represents, I suggest that you might consider writing to the ABC Board or the Managing Director, Mark Scott.

Visit the Religion Report here

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Fifteen Foundation sponsorship tool

The studio works on a range of not-for-profit causes simply because we feel we are in a privileged position – making a living from doing something that we love.

Dreamed up and realised by UK chef Jamie Oliver in London in 2002, Fifteen in Melbourne is championed by chef Tobie Puttock. Along with Stephen from Spicers Paper we donated our design services to develop this sponsorship tool for the Fifteen Foundation in Melbourne. We then asked Earl Carter (photography), Andrew Pegler (writing) and Gunn & Taylor (printing) to pitch in their services too. Together we produced a sponsor document that assists the Fifteen Foundation with attracting sponsorship for their hospitality and cooking apprenticeship programme for displaced and under privileged young people.

The project came together from nothing.

First we developed a strategic approach – inviting potential sponsors to make a difference.

We then developed a theme – Everyone has a vision of marginalised young people – typically looking down and on the street; we wanted show these young people in the best possible light, up to their arm pits in work and getting on with their new career – which is the point of the Fifteen programme. Around this theme we briefed Earl Carter to come up with a pictorial essay of the apprentices in the kitchen doing their stuff. Earl delivered a selection of honest and lively, black white images.

The design and writing was then applied to compliment the pictorial essay. We felt a spare and practical layout and graphic treatment was appropriate. Sometimes not-for-profit projects can become too elaborate and overwhelming, which can compromise their purpose. This project isn’t about winning awards and pleasing the style critics – this document is being pitched at corporate organisations and we wanted to develop a story about the Fifteen Foundation that is clear, compelling, factual, attractive to sponsors and showed where the sponsor dollars are going.

To train one apprentice in the programme costs around $50,000. We hope that the care, design, communication and manufacturing invested in project assists Fifteen raise millions of dollars in the future. Thanks again to Stephen and Spicers Paper for entrusting us with this project.

If you want to make a difference, make your next lunch or dinner reservation at Fifteen. For bookings contact Fifteen Melbourne here.

Visit the Fifteen Foundation here.

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