There is commercial naming projects and there are the naming projects that have soul –  the names of our community precincts – St John’s Wood, Seven Dials, Mrs Macquarie’s Chair, Five Ways, Crouch End, Land’s End.

The Unnamed Precinct project is an initiative of residents, businesses and institutions in the area of Sydney bound by the part of Oxford Street from Taylor Square to Greens Road, including the neighbouring cross streets and surrounds. The five-way intersection of Oxford Street, South Dowling Street, Victoria Street and Barcom Avenue marks the centre of the precinct. The project team work and live in a place that they feel needs to have a name, they are seeking ideas and feedback from the community to clarify this idea.

Having lived and work there, we put aside some time and submitted the following naming options:

In light of the rich local history of artists and artisans one may suggest some of the area’s most prolific artists under the theme – celebrating local creative people

Brett Whiteley AO (7 April 1939 – 15 June 1992) was an Australian artist. One of the best-known Australian painters of the 20th century, he is collected in most Australian galleries. He had many shows in his career, and travelled extensively around the world.

Whiteley suggestions:

• Whiteley
• Whiteley’s Corner
• Brett’s Way
• Endlessism

John Coburn (1925 - 7 November 2006) was an Australian painter. He is also known for his tapestries.
He won the Blake Prize for Religious Art twice.
All the major galleries in Australia have displayed his works. Two of his tapestries hang in the Sydney Opera House and seven hang in the John F. Kennedy Center for the Performing Arts, Washington D.C. His works are also displayed in the Vatican Museum, Rome.

John Coburn also was a lecturer at the nearby, National Art School, Sydney which was at Coburn’s time in the Old Darlinghurst Gaol which was converted to the East Sydney Technical College.

Coburn suggestions:

• Coburn
• John’s Corner
• John’s Way

Thanks to Simeon King from Anagram for sending this project our way

Have a go all you naming people.

Visit The Unnamed Precinct here

Regular contributer Simeon King from Lifesize is up for some botoxing. The use of speech bubble has got him steaming. However as Jesus said in the defense of the adulteress facing a stoning (KJV – John 7: 53 - 8: 11) – He who is without sin among you, let him throw a stone at her first.

The studio over the years has used a speech bubble, or a dozen, in its work, and shots of cute puppies thrown in for good measure too. That said (pardon the pun), speech bubbles do seem to be popular this year for design festivals on the east coast of Australia.

King makes his point succinctly:

More quotes. More speech bubbles.
Yeah okay, everybody has done them.
Can’t let go. Got nothing to say… put it in a bubble.

King then takes a swing at Sydney’s International Design Festival.

And a bit on design of design. Hard to do and hard to sum up.
But hey…Sydney Design is a nightclub baby.

Thank you Mr King, let the images speak for themselves, commentary awaits.

A message was sent to “Nowality” by Sydney designer Simeon King of Lifesize Studio – a rant, a call to the wilderness for the Telstra with a graphic play “T” to be reinstated, King’s message states:

SAVE THE TELSTRA T.

Nobody told the web department to take down the Notox logo/favicon on the address bar. Took this screenshot today (16.05.2008). This new Telstra identity is a joke, a PR, marketing f(blunder)k up. The old logo is still everywhere, on concrete telecom pit lids, on buildings and exchanges…

The botox lollypop iMacs came out more than 10 years ago… this button, switch on, switch off graphic comes from that vintage… even Mac moved on, back to stainless, black and simple flat logos years ago…

Thats my rave. We should start the SAVE THE T LOGO political activists movement.
Time that design stood up to marketing suaves.

GO BOTOX.

If you would like to – SAVE THE T LOGO, contact Nowality for King’s details.

That said, we miss the former Telstra logo too, read our article investigating this topic here