A message was sent to “Nowality” by Sydney designer Simeon King of Lifesize Studio – a rant, a call to the wilderness for the Telstra with a graphic play “T” to be reinstated, King’s message states:

SAVE THE TELSTRA T.

Nobody told the web department to take down the Notox logo/favicon on the address bar. Took this screenshot today (16.05.2008). This new Telstra identity is a joke, a PR, marketing f(blunder)k up. The old logo is still everywhere, on concrete telecom pit lids, on buildings and exchanges…

The botox lollypop iMacs came out more than 10 years ago… this button, switch on, switch off graphic comes from that vintage… even Mac moved on, back to stainless, black and simple flat logos years ago…

Thats my rave. We should start the SAVE THE T LOGO political activists movement.
Time that design stood up to marketing suaves.

GO BOTOX.

If you would like to – SAVE THE T LOGO, contact Nowality for King’s details.

That said, we miss the former Telstra logo too, read our article investigating this topic here

We wanted to appropriately acknowledge an important day in Australian history and then friend of the studio, Simeon King, sent us this wonderful image that he captured in Sydney titled: Today, corner store guy, Frank, a Lebanese migrant, said sorry.

We are deeply sorry too.