After seven months of work the 2008 Melbourne Fringe Festival opens today. Thank you to our designer Sarah Furzer from our studio for all of her work on this project. Sarah has managed the finer details of the Festival’s communication work from poster design, the website artwork, overseeing the programme layout, to working how to make a big ugly portable office look like a bus – on a tight budget. There are signs and glimpses of 2008 Fringe everywhere, thanks again to the Fringe crew for all their help and guidance in making such effective campaign happen.

Slapped up, crinkled, raw edges, fat dots, big contrast, clashing screens, visual tricks, awkward type, generous slabs of yellow and black, thick screen printed ink, big big big, here one day, gone the next. Nothing beats a street poster and this year’s Melbourne Fringe festival street posters is the pay back for working late and tweeking elements, and shuffling stuff on white shapes. Thank you Rock Posters. Yum.

These guys say… a festival is looming.

When one reviews our work, it seems most of our projects are a split of work for fees and work in kind. It may seem a crazy principle, yet we think that doing the best job can is about putting in a little extra. A job done with care seem to market themselves and bring attention to the studio. The odd not for profit project taken on by the studio enjoys a whole lot care invested in the outcome, and it is very satisfying to witness a simple project make a real difference.

A local child centre is feeling the pinch – an essential renovation, new child care centre up the road, and over ten families left the centre. We are tasked to help the centre to attract a glutch of new community minded and in tune families, and quick. We reviewed the centre and developed their point of difference with a communication programme that touches on public relations, low cost handbills, and poster campaign. We developed the call to action – Free Range Children Wanted. A simple line that taps into the whole values associated with quality food production, which had been twisted to speak to an emerging breed of parent. Within days of this poster of the being erected, the centre have had many new parents walk from the street  and instead of having many vacancies and waiting list has been formed.

This poster brings together the playful copy line with playful illustrated treatment. Our chicken children were developed by our current intern Sarah Pickering from Switzerland.

We worked up this awareness ad for the Australian Graphic Design Association to be included in the 2008 AGIdeas programme. Blame it on Brett Phillips at 3 Deep.

Visit AGDA here
Visit AGIdeas 2008 here
Visit 3 Deep Design here