Australian Greeting Charity Cards (AGCC) provides greeting cards for the not for profit sector to on sell for fundraising purposes.

The overall image pays tribute to Andrew’s twenty years in graphic design with references to American design of 1980’s prominent during his student days at Randwick Design School. This look is crossed a playful graphic interpretation of symbol made easy with contemporary software tools.

There are two kinds of symbol a portrait and landscape greeting card graphic incorporating the company’s initials. The symbol is designed to be used with the type, or on its own. The stationery is backed up with a range of graphic images based upon the type and shapes found in the type mark. The colour palette is a favourite of the client, designed to be black, white and red all over.

The studio is working with Joost to produce a brand and communication materials to accompany a project/event planned for Federation Square over November, December, January 2009 called the Green House.

Joost has a distinctive handwriting style and it is often used to communicate aspects of Joost’s work. Joost is a live wire – always making or doing, assembling or breaking down a string of projects. We managed to hold him down for a few minutes, then we armed him with a juicy pen and paper and asked him to write.

We then assembled the writing samples into a house graphic encapsulated the text. The house graphic will also be used a directional device and marker. The composition and form had the potential to be symetrical, or lined up. However we felt that an ordered, yet wayward composition best represents Joost’s artful and formal approach to making work. Say tuned for more information soon…

Visit Joost here

In 24 hours; from design brief through to going live, we assembled this holding page and stage 02 web scheme for Greenhouse’s web presence, an information based site is being finalised. Thanks to Lee at Irrepressible Wonton for putting it together so quickly. The Greenhouse has a unique menu by Shannon Bennett from Vue de Monde, which Earl Carter photographed.

Visit the Greenhouse here

More to come soon…

What enriches the making process is the pursuit of discovering, following and assessing other makers in action. This article’s maker is Melbourne based floral artist – Joost (his work includes projects ranging from product design to events and back), Joost is a weekly visitor to Batch café, where he uses the café space as a backdrop to his seasonal journey in floral design – presenting plant life as artful objects. Every week patrons are introduced to what is in season, contrasted with materials, texture, and colour. This week we are treated to generous stands of tulips, fine budding twigs to native stumps presented on a backdrop of curious containers and rigs.

Please enjoy Joost’s latest installation photographed by Andrew.

Visit Joost here

Martel is a bespoke upholster based in Richmond. The studio was commissioned to develop a new identity and collateral within a tight budget. A unique typeface was developed and one of the first applications was a simple signing system, of which was made and installed by the client. Using flouro yellow patten leather Martel used their upholstery skills and hand made this simple quirky upholsted sign.

The personal computer has transformed every user into a writer, graphic designer, photo retoucher…

In recent times the overall standard of writing has improved. However, the craft of writing suffers, as many writers are unfamiliar with basic writing principles (like this journal, which is full of writing and editing errors).

Melbourne based copywriter, Andrew Pegler, changed address and needed a simple business card that demonstrates, preferably by personal means, the difference that quality writing services can bring to any communication.

After exploring the modern writing process, we developed a card that allowed Pegler to demonstrate the writing and editing in action. A versatile and process driven identity was devised by building into the card design a writing mistake, which required Pegler to arm himself with a “trusty red pen”, and manually edit each card – changing a noun into a proper noun (a proper noun is a noun that is the name of a specific individual, place, or object, i.e Earl Carter, or Eureka Tower, or English).

Printed cards were delivered to Pegler along with a packet of juicy thick red pens.

Visit Andrew Pegler Media here.