The studio has prepared a publication that captures Joost’s vision for sustainable living to accompany the Greehhouse at Federation Square.

With writing and editing by Annemarie Kiely and photography by Earl Carter; we were tasked to capture the Greenhouse before it’s construction. Raw materials, the food, plants, the furniture and the contributors like Joost’s recycler and compost maker were captured by Earl.

At the last stage of the publication we asked Joost to interact with the piece adding another layer of personal detail. The publication is 24 pages printed on 45gsm 77% recycled newsprint. There is six four page sections, the first four sections are pictorial and were developed to be used as posters, or wrapping leaving the remaining two text based sections intact for distribution.

The piece was printed by Newsprinters in under 48 hours from the delivery of final files.

The publication is available for the Greenhouse over summer 08/09, for details visit the Greenhouse here.

The studio was awarded several design excellence awards at the 2008 Australian Graphic Design Association National Awards held in Adelaide over the weekend. These awards include, click through to see project details:

2008 Distinction awards

• Stephen Daring Brown packaging paper promotion for client Spicers Paper
• Stephen Recipe publication new paper range promotion for client Spicers Paper
• Stephen Exploration publication new paper range promotion for client Robert Horne in the United Kingdom
• Read Me First publication for client the Australia Graphic Design Association

2008 Finalist award

• The first edition of The Design Papers editorial design for the National Design Centre

Melbourne’s XYZ Studio was also awarded a Finalist award for the animation developed for the 2007 Melbourne Fringe Festival that developed from the creative theme devised by the studio.

Many thanks again to clients AGDA, Spicers Paper, Robert Horne UK, National Design Centre and Melbourne Fringe for developing strong creative briefs and fostering engaging outcomes.

Visit AGDA here

After seven months of work the 2008 Melbourne Fringe Festival opens today. Thank you to our designer Sarah Furzer from our studio for all of her work on this project. Sarah has managed the finer details of the Festival’s communication work from poster design, the website artwork, overseeing the programme layout, to working how to make a big ugly portable office look like a bus – on a tight budget. There are signs and glimpses of 2008 Fringe everywhere, thanks again to the Fringe crew for all their help and guidance in making such effective campaign happen.

Slapped up, crinkled, raw edges, fat dots, big contrast, clashing screens, visual tricks, awkward type, generous slabs of yellow and black, thick screen printed ink, big big big, here one day, gone the next. Nothing beats a street poster and this year’s Melbourne Fringe festival street posters is the pay back for working late and tweeking elements, and shuffling stuff on white shapes. Thank you Rock Posters. Yum.

These guys say… a festival is looming.

The studio in recent months has produced countless design outcomes for Melbourne Fringe 2008 in print, digital, advertisng to apparel. Design for events require a solutions that can be tailored for a range of shapes and sizes. We endeavour to build into our outcomes a suite of flexible visual assets that allows us to make the best of every application.

Black and orange are great colour combination to work with, however the shift in the orange’s chroma or brightness varies greatly from spot colour printing and 4 colour process printing – the newsprint outcome which was used to produce the programme is the poorest rendition of the festival’s orange. These posters show Fringe’s orange at it’s most vibrant and best, coming to a café near you soon.