The Studio has been working with Food & Desire to develop a new venue brand for the Harbour Room located at the Royal Melbourne Yacht Squadron in St Kilda. Recently refurbished under the direction of designer Chris Connell, this fine catering venue required a confident and adaptable brand first, print media and advertising collateral to follow.

The lettering is an adaption of a classic cut of typeface Avante Garde. Along with some new and existing font ligatures, the linking ‘OO’s references the Olympic Rings (as the RMYS was a 1956 Olympic Sailing venue) and the look is about Long Island Ice Teas and Gatsby by the bay. Thank you again to Food & Desire for the motivation and guidance.

Woof woof!

At the last minute Jardan asked the studio to look at the graphic component for their stand at the Design Ex in Melbourne this year. It is hard to look past a cute dog when time is limited.

Jardan is an Australian furniture manufacturer based in Melbourne visit jardan.com.au for details