The studio is working with Joost to produce a brand and communication materials to accompany a project/event planned for Federation Square over November, December, January 2009 called the Green House.

Joost has a distinctive handwriting style and it is often used to communicate aspects of Joost’s work. Joost is a live wire – always making or doing, assembling or breaking down a string of projects. We managed to hold him down for a few minutes, then we armed him with a juicy pen and paper and asked him to write.

We then assembled the writing samples into a house graphic encapsulated the text. The house graphic will also be used a directional device and marker. The composition and form had the potential to be symetrical, or lined up. However we felt that an ordered, yet wayward composition best represents Joost’s artful and formal approach to making work. Say tuned for more information soon…

Visit Joost here

In 24 hours; from design brief through to going live, we assembled this holding page and stage 02 web scheme for Greenhouse’s web presence, an information based site is being finalised. Thanks to Lee at Irrepressible Wonton for putting it together so quickly. The Greenhouse has a unique menu by Shannon Bennett from Vue de Monde, which Earl Carter photographed.

Visit the Greenhouse here

More to come soon…

Martel is a bespoke upholster based in Richmond. The studio was commissioned to develop a new identity and collateral within a tight budget. A unique typeface was developed and one of the first applications was a simple signing system, of which was made and installed by the client. Using flouro yellow patten leather Martel used their upholstery skills and hand made this simple quirky upholsted sign.

The personal computer has transformed every user into a writer, graphic designer, photo retoucher…

In recent times the overall standard of writing has improved. However, the craft of writing suffers, as many writers are unfamiliar with basic writing principles (like this journal, which is full of writing and editing errors).

Melbourne based copywriter, Andrew Pegler, changed address and needed a simple business card that demonstrates, preferably by personal means, the difference that quality writing services can bring to any communication.

After exploring the modern writing process, we developed a card that allowed Pegler to demonstrate the writing and editing in action. A versatile and process driven identity was devised by building into the card design a writing mistake, which required Pegler to arm himself with a “trusty red pen”, and manually edit each card – changing a noun into a proper noun (a proper noun is a noun that is the name of a specific individual, place, or object, i.e Earl Carter, or Eureka Tower, or English).

Printed cards were delivered to Pegler along with a packet of juicy thick red pens.

Visit Andrew Pegler Media here.

Working in graphic design and communication is a fantastic opportunity to see and experience many aspects of the community and society. At its best there are ways, means and ideas from diverse and disparate corners.

In the course of an identity project for a new venue planned at the Royal Melbourne Yacht Squadron we came across this wonderful sample of glass etching from the Melbourne 1956 Olympic period – done by hand. This rubbing is of a piece of back coloured glass etching, approximately 420mm wide by 580mm high from a redundant door panel of glass found in a storeroom at the club. The work was coloured in burgundy, gold and white.

AM ESQUE is a new consulting venture borne from personnel with extensive fashion industry experience. The studio was commissioned to develop this type mark for Melbourne based consultants. The brief dictated a restrained outcome, we saw this as an opportunity to develop a unique mark with the most basic design elements – a modified typeface, layout and composition. Stationery and a web application was inspired by Brett Easton Ellis’s Amercian Psycho a confident touch, fine paper, debossing and lots of white space without the chainsaw…