Pearl Restaurant and Bar engaged the studio to develop its website. The brief was open at the start, it could be a sexy flash site, it could be html, it could be both, or something else. The more that the client and studio investigated the many restaurant sites on line, it became clear that the site for Pearl had to allow the restaurant to build on it’s community. Therefore there was a need to provide interesting destination rich with quality content often, for customers and followers of Pearl to loose themselves in.

We propositioned the client with the process of generating content with customised web log based software. The ease of staff delivering content to the internet, won over their desire for seductive moving graphics and digital effects. Visit pearlrestaurant here and move about its splashy tabloid like interface and visit often – the guys at Pearl are passionate about generating their own brand of stories, ideas and insights often. This web solution allows all manner of content to flow.

Thank you to Andrew and Geoff at Pearl and Lee at Irrepressible Wonton again– wonderful process.

Pearl Café, the latest project from famed Pearl Restaurant and Bar in Richmond, asked the studio to develop an image for their inaugural and collateral for their winter menu. Chilly, clear, and deep winter sky came to mind, which was applied to this menu supergraphic, take-a-way menus and and business cards…

Richmond with its over supply of greasy spoon cafés and average coffee houses; the opening of Pearl Café is a welcome addition to Church street casual dining scene. Open 7 days, next door to Paperpoint, it pays to get in early – as many have caught the Pearl Café bug.

Visit pearlrestaurant.com.au

As part of the Alliance Graphique Internationale Congress in Amsterdam participants where asked to respond to Amsterdam’s marketing theme “I am Amsterdam”. Thanks again to Lee at Little Irrespressible Wonton for putting the clip together. Visit the congress’s website

The most exciting part of developing an idea or a communication concept is witnessing new people and organisations interpret and develop new expressions. XYZ Studio, the animation production company that developed Melbourne Fringe Festival’s 2007 television commercial has kindly provided a collection of images that document the production.

After the story boards were approved by Fringe there was four to five days of prop, character and component preparation. An additional eight hours was spent shooting the sequence. The colour grading, editing, client approvals took approximately another two weeks.

The materials featured in the sequence are not far removed the home art kit – coloured card, cellophane, photocopies, sticky tape, foam and tissue paper. The shooting took place in Studio XYZ’s store room.

Tim from XYZ explained that they shot three versions of the complete animation using a digital still camera. The lighting is intentionally loose. The shadows are cast from flanking diffused tunsten flood lights purchased at Bunnings (an Australian mega store hardware chain).

Tim was excited about the process of making and shooting a stop motion animation sequence. He said it was an opportunity for the studio to get out from behind the computer and actually make something with pencils, rules and cutters. Stop motion offers a style animation that is a little crude and rich in quirks, a welcome change from seamless digital rendering.