— Photography projects
One spring afternoon last week…







Melbourne is reknowned for its extremes in weather during Spring. Over a few hours, Andrew shot these images last week looking to the west from inside the studio.
1 commentMelbourne Fringe 2008 is here
Today marked the launch of the 2008 Melbourne Fringe Festival at Trades Hall in Carlton. This year we worked with new team to develop an image campaign that draws upon the audience to devise a mask and develop an alter ego. Again XYZ has developed an excellent TVC for the season, watch Channel 10 in the coming weeks. Thanks again to the all the staff at Fringe for allowing us to create this outcome.
Visit the Fringe here. See the XYZ TVC here.







Spring at Pearl

Pearl Café in Richmond asked the studio to provide an image for their spring menu.
During the winter months the signs of spring are few. That is until the bare branches of the ornamental plum trees, that line many streets in Melbourne, show signs in in early August, now late July, that spring is near – clear skies on a brisk morning walk to work are greeted with bursts of white and shades of pink. It seems fitting to share this sight with the patrons of Pearl.
(Happy) Spring 2008, an image by Andrew.
No commentsJardan – a brochure fit to compost
Jardan, the Melbourne based furniture manufacturer required a piece that shows their products using a media that makes a splash with low environmental impact. The 36pp news print piece, along with a refreshed catalogue was launched at Saturday in Design held in Melbourne in early August.
We mapped the content, worked out the format, layout and even shot the factory images.







Pearl Café in Winter

Pearl Café, the latest project from famed Pearl Restaurant and Bar in Richmond, asked the studio to develop an image for their inaugural and collateral for their winter menu. Chilly, clear, and deep winter sky came to mind, which was applied to this menu supergraphic, take-a-way menus and and business cards…
Richmond with its over supply of greasy spoon cafés and average coffee houses; the opening of Pearl Café is a welcome addition to Church street casual dining scene. Open 7 days, next door to Paperpoint, it pays to get in early – as many have caught the Pearl Café bug.
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