— Studio projects
Saxton paper looks to the good life
Spicer Paper commissioned the studio to continue the Saxton paper conversation with fine paper specifiers. A comprehensive campaign has been put together speaking of Saxton’s exclusive distribution through Spicers Paper, the addition of several new paper weights, and FSC endorsement.
To avoid developing a typical environmental campaign we develop a concept around the notion of – getting back to the good life. The good life can be many things. It can be about – thinking in broader terms of the consequences of ones actions; the making of quality ideas; and developing durable choices over disposable choices. This notion invites many interpretations and in the spirit of the abundance of outcomes we invited a range Brooklyn based illustrator Edwina White, designers Tin & Ed, photographer Earl Carter and London based photographer Shara Henderson to develop their idea of what the good life might be.
Several outcomes will be hitting the market including these Saxton note books with poster wraps (4 kinds), a range of postcards (6 kinds) and print advertising. Thanks to our collaborators – Earl, Shara, Tin, Ed, Edwina, Gunn & Taylor Printers and Spicers Paper for another enjoyable process.
Visit Spicers Paper, Earl Carter, Shara Henderson, Tin and Ed, and Edwina White here.







Studio Pip and Co. Elwood type tour
For the audience members from – AGDA’s f-o-r-t-y e-i-g-ht presentation in Melbourne, find attached the type tour taken by type designer Tobias Frere-Jones and Andrew on a hot January day over the new year’s break in Melbourne.
Elwood is rich with an astounding variety of anonymously developed type design for those prepared to hunt it out. If you would like to take this tour, we suggest starting or finishing at Wimbledon Avenue, and leave out the Balaclava stretch. The tour will take approximately two hours. If one has the desire to wander off the route, do so, the samples at the f-o-r-t-y e-i-g-h-t presentation represent a small selection of what is on offer. Finally, it’s an obvious yet important instruction – please be sure to respect the residents of the area by not trespassing on properties and respecting privacy.
In the next few months we will be assembling a group of type nuts to make sense of this work. We are planning to develop some form of printed survey and exhibition displaying the diversity of anonymous lettering design in and around Melbourne. If you would like further information please email us to join our data base for updates.
Visit Hoefler Frere-Jones here





More interns wanted…

Studio intern programme at Andrew Hogg Design
Friends of the studio, Andrew Hogg Design, are looking for studio interns seeking four to six week assignments at their studio. A modest allowance will be provided to the successful applicants as well as plenty of hands-on experience at the studio. Please email your C.V. to: info (at) andrewhoggdesign.com for details.
No comments1709 all stations to Sandringham

An ironic, or possibly a self serving headline for a mass produced throw-a-way commuter news sheet.

An ancient precursor to the mobile phone.

Who took the board room table?

A prototype for a new concept in glass bottom boats.
No commentsUnder Moorabbin skys
Somewhere in the suburbs, a big grass field, air socks, light planes, helicopters, chain fences, the occasional person, weather worn signs, and plane spotters sitting quietly in oddly parked cars.






