The studio was commissioned to develop music packaging for SBS’s seminal travel show Global Village.

The series has an ongoing theme that explores exotic creatures that populate all corners of the earth. We submitted a range of creatures and a beetle was selected for it jewel like qualities. The illustration of the exotic beetle was developed by our image maker in residence Sarah Pickering. A quirky botanic rendering of the beetle was selected and the final rendering was completed in watercolour and pencil.

Thanks again to Universal Music.

Our image maker in residence Sarah Pickering developed these images of our studio space, in a former life the studio has been home to a designers collective and a drafting services studio. There is lots of light, lots of contrast, lots of white and eagle grey floor.

After ten plus mad days of construction the Greenhouse by Joost opens for summer at Federation Square, Melbourne. It is a cafe bar venue demonstrating a range of sustainable features. The building can be fully recycled with materials that include steel, ply and straw, the waste will be recycled or composted, the produce will be grown on the rooftop garden with also a hive of native bees (the non stinging type). And that is just the beginning.

Along with the brand we have produced with Joost, the website, apparel, print materials and a 24 page newsprint publication featuring photography by Earl Carter, writing and editing by Annemarie Kiely and news printing by Newsprinters of Shepparton.

The publication makes sense of all the ideas and collaborators flying about in Joost’s world. Upon completion of document’s layout, Joost dropped by and interrupted the piece with handwritten musing, doodles and comments.

Good luck to all the people who have work like mad dogs to finish this ambitious project and thankyou again to Joost for such a wonderful collaboration.

Visit the Greenhouse here for all the details

The studio was awarded several design excellence awards at the 2008 Australian Graphic Design Association National Awards held in Adelaide over the weekend. These awards include, click through to see project details:

2008 Distinction awards

• Stephen Daring Brown packaging paper promotion for client Spicers Paper
• Stephen Recipe publication new paper range promotion for client Spicers Paper
• Stephen Exploration publication new paper range promotion for client Robert Horne in the United Kingdom
• Read Me First publication for client the Australia Graphic Design Association

2008 Finalist award

• The first edition of The Design Papers editorial design for the National Design Centre

Melbourne’s XYZ Studio was also awarded a Finalist award for the animation developed for the 2007 Melbourne Fringe Festival that developed from the creative theme devised by the studio.

Many thanks again to clients AGDA, Spicers Paper, Robert Horne UK, National Design Centre and Melbourne Fringe for developing strong creative briefs and fostering engaging outcomes.

Visit AGDA here

The 2008 AGDA National Design Conference, in Adelaide, was the stage where 3 Deep Design shared their approach to the design process, during the “Love your enemy” presentation.

Inspired by Richard Gere’s looks and natural acting style; in the 1980 cult classic – American Gigilo, 3 Deep have shaped a design concern that is sophisticated, elegant and breath taking. Their presentation in Adelaide mirrored Gere’s verve, with a bounty of ideas, dreams and cinema grabs. A memorable video bight selected by 3 Deep was a line delivered by Gere amid his client service process – You are a very sexy lady… I am going to make you wet – the remarks left the audience convinced of 3 Deep’s commitment to providing a design product of the highest quality in any market they choose to operate within.

3 Deep Design are a very sexy studio, and made for a inspired and breathtaking design experience. David and Brett are without question the Tigers of design.

Visit 3 Deep Design here