— Work in progress
Melbourne Fringe 2008 is coming
The studio has been madly working with Fringe developing the 2008 festival campaign. There is mostly a new team running the festival, in a new work space – an exciting process of review, scoping all the options and then implementation is in the air.
The campaign this year has been developed around the idea of it being a project, or an event in its own right and we have extensively collaborated with David, Emily, Eloise and Beau to work out what’s right, right’s what and wrong rights. It is not your typical designer and client relationship – rather than setting briefs and doing work on computers, it is working out the opportunities and executing how to exploit them. A very nice way to do work.
There is much to show and that will come later. In the meantime enjoy the excellent motion piece developed by Studio XYZ in response to the theme we put in place for Fringe 2007.
The studio is launching a print piece at this year’s festival, watch this space, as they say, for details.
No commentsStephen in progress

The studio has been working on new promotional material for a paper called Stephen. The grade has enjoyed some recent changes including – FSC Certification, recycled content upping from 25 to 50%, a new cover weight 330gsm across the range and sexy suite of new white shades – Spicy, Scrambled and Chilled.
So we are madly making images, writing, collaborating and inventing content, like Derek Myna here. Derek, along with other imaginary concoctions, will soon be singing a happy song of the new and always improving ways of Stephen. The new stock is ready to specify now, and promotion materials will be swooping on your studio soon.
No commentsSaxton for the good life preview…
Saxton has been a brand that has been under the care of the studio for some time now. 2008 sees in many new changes for this premium Australian paper grade.Saxton is now exclusively distributed by Spicers Paper. Spicers has committed to evolve Saxton as the needs of specifiers change. To start things off Spicers has added to the 2008 range new weights of 115gm2 and 340gm2 for Brilliant White Smooth and Vellum.Saxton has also gained FSC – Forest Stewardship Council accreditation – an international not-for-profit membership-based organization that brings people together to find solutions to the problems created by bad forestry practices and to reward good forest management.
Saxton is one of a few premium papers made in Australia making it a sustainable choice for Australian designers looking to reduce the carbon footprint of their work.
The studio has a new campaign in production in the spirit of getting back to basics and embracing the good life. We have collaborated with Earl Carter, Shara Henderson, Tin and Ed, Edwina White to produce, print and design tools, posters, postcard and notebooks.
Look out for this tree and not far will be some of the studio’s work.
Visit Spicers, FSC, Earl Carter, Shara Henderson, Tin & Ed, and Edwina White here.
No commentsA place for stuff
Spicers Paper asked us to develop a new promotion for their new grade of Stephen called Daring Brown. It is a rich dark brown cover stock in 280gsm perfect for a book jacket, some packaging or business cards.
We came up with the desk box idea – everyone has a desk and often needs a place for knick knacks, CDs and bits. We played around with metallic, black and white inks, there are four kinds of boxes, so keep an ear out for when your next Spicers person is in the studio. They might very well have box or two for you. We did the thinking and image making, Gunn & Taylor brought the boxes to life in ink and on paper. Thanks again to Spicers for the leap of faith, lovely.





The one that got away…

Our entry for the Third Australian Poster Competition that never made the final cut, addressing the theme – When it rains it pours.
To see the selected entries at National Design Centre click here for details
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