— Doing design

AGDA Vic 08 Xmas Party — Greenhouse 03.12.08

With all the belt tightening and cost cutting in a TIME OF FINANCIAL CRISIS, this is probably the only FREE to enter with a gift (Royal Children’s Hospital NICUnit), FREE drinks, FREE food, FREE (Tamas Jones, the other half of Hey Convict) tunes, FREE fun christmas gig for 2008.

Joost the Greenhouse’s creator will also be conducting a walk through for all green thinking graphic designers, at 6pm sharp!

Mark the date in your diary, get there early, RSVP essential vic (at) agda (dot) com (dot) au. See you there.

Visit AGDA here, visit the Greenhouse here

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The Bugle calls to the wild and wayward…

The long awaited and much loved Bugle has hit the streets, sadly for last time it seems, in Melbourne. The Monkey-Taunt issue gives the Minke Whale rights, a voice to the countless IKEA devotees, there are peeping toms, randy koalas, and 104.1’s Amish & Blandy.

The brain child of Sydney born, St Kilda breed satirist, absurdist, plain English writer and editor and radio announcer Andrew Pegler; The Bugle is an alternative idea space for politics, the news worthy, the media in mass and our beloved celebrity. Look out for your copy in cafés and bars everywhere, it’s a free and spirited labor of love.

Visit everything Bugle here

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Fifteen Foundation sponsorship tool

The studio works on a range of not-for-profit causes simply because we feel we are in a privileged position – making a living from doing something that we love.

Dreamed up and realised by UK chef Jamie Oliver in London in 2002, Fifteen in Melbourne is championed by chef Tobie Puttock. Along with Stephen from Spicers Paper we donated our design services to develop this sponsorship tool for the Fifteen Foundation in Melbourne. We then asked Earl Carter (photography), Andrew Pegler (writing) and Gunn & Taylor (printing) to pitch in their services too. Together we produced a sponsor document that assists the Fifteen Foundation with attracting sponsorship for their hospitality and cooking apprenticeship programme for displaced and under privileged young people.

The project came together from nothing.

First we developed a strategic approach – inviting potential sponsors to make a difference.

We then developed a theme – Everyone has a vision of marginalised young people – typically looking down and on the street; we wanted show these young people in the best possible light, up to their arm pits in work and getting on with their new career – which is the point of the Fifteen programme. Around this theme we briefed Earl Carter to come up with a pictorial essay of the apprentices in the kitchen doing their stuff. Earl delivered a selection of honest and lively, black white images.

The design and writing was then applied to compliment the pictorial essay. We felt a spare and practical layout and graphic treatment was appropriate. Sometimes not-for-profit projects can become too elaborate and overwhelming, which can compromise their purpose. This project isn’t about winning awards and pleasing the style critics – this document is being pitched at corporate organisations and we wanted to develop a story about the Fifteen Foundation that is clear, compelling, factual, attractive to sponsors and showed where the sponsor dollars are going.

To train one apprentice in the programme costs around $50,000. We hope that the care, design, communication and manufacturing invested in project assists Fifteen raise millions of dollars in the future. Thanks again to Stephen and Spicers Paper for entrusting us with this project.

If you want to make a difference, make your next lunch or dinner reservation at Fifteen. For bookings contact Fifteen Melbourne here.

Visit the Fifteen Foundation here.

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A powerful message made simply

Congratulations to the Australian film maker Jason van Genderen for winning the overall and people’s choice prize at the New York Tropfest – the worlds largest short film festival. 

“Mankind Is No Island” by Jason van Genderen is a film that makes a social comment on the plight of home less people in New York and Sydney. Shot entirely on the camera housed in your typical mobile phone, the text based dialogue told by vernacular street signing leads the viewer through a very moving journey.

Another example of communicating so much, with so little. It is wonderful to witness crude and available technology transcend their physical limitations to communicate with such clarity.

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Dig some dirt Mr Lancashire

Designer and image maker David Lancashire puts his money where his mouth is and sticks it up to the people in the community’s far North that are doing far too much taking and not enough giving.

Lancashire’s graphic, awkward and compelling screen printed forms make good use of generous slabs of paper. Turn the lights down low and the images shift into overdrive as a layer of image awakens in an uneasy glow. Go see, go buy if you want, prints are available framed and unframed.

Until October 18th.

Dig ‘im up, use ‘im up
Posters by David Lancashire

Imp Exhibition Space
above Greville St Bookstore
145 Greville St
Prahran
Wed to Sun 12 to 5 pm

Visit imp here, visit Lancashire Design here

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