Coffee Supreme breaks the packaging drought

pipandco_coffeesupreme_vol01_100405_01

1 kg range

For bike nuts – 1 kg

For bike nuts – 1 kg

Free trade – 1 kg

Free trade – 1 kg

Café noir with Andy Sargent of SSW and Studio Pip and Co

Café noir with Andy Sargent of SSW and Studio Pip and Co

Café noir detail

Café noir detail

Packaging is a part of the design output that has alluded Andrew in last twenty year. In the past he had produced FMCG ranges for Allen’s Confectionery, Colgate and Panamax to only have international HQ smash his artworked ranges with some new global design directive.

In between there has been some boutique wine labels, a raft of corporate packaging for Country Road, and a coffee bag range for boutique roaster Coffee Supreme. We will document this project in the coming weeks, needless to say the first skew of this outcome the 1 kg bags has hit the streets with a super underground softer than soft launch i.e. the new bags are being used with no fanfare.

The studio is responsible for the entire production, image making to artwork, except with the Café Noir outcome where we collaborated with artist and designer Andy Sargent, residing at South South West studio. Andy was invited to respond to the Café Noir theme that we developed for the darker richer blends. Andy armed with his distinctive style put together a Café Noir scape, where maybe the guy or the girl gets dumped. Lurking in the background is our familiar bear bringing a little fairy tale / “Dark Sided” (look that one up on youtube) reality to the situation.

More to come, thanks to Andy at SSW and Justin at Supreme for pushing on through an interesting process.

Supreme can be found all over Melbourne, Andy at South South West

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  1. Bags of Supreme « Coffee Supreme May 14th, 2010 2:03 pm

    [...] chose to use a Balaclava design crew for the overall design, a local graphic artist for one specific bag design, and a snapshot taken by [...]

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