Studio Pip and Co has commenced a “pop up” project for six months in the retail precinct at South Yarra’s new landmark, Seven Yarra – comprising 78 residences on its upper levels and the 72 apartments of the Punt Hill Apartment Hotel.

We are swapping the confines of our out-of-the-way studio space to a shopfront. The space is a working design project, starting with the store’s window lettering, the studio will bring to life the design process and the making of products. In 24 weeks a working studio, gallery, retail space, and a sponsor drop in zone promises to come and go.

During this time a new website will be launched where design meets culture, work for clients developed, design wares sold, along with a little rattle and hum.

Existing clients, past clients and new clients, along with curious people and window shoppers are most welcome. Let’s see what happens when you cross a boutique design studio with a retail experience with a dash of public interaction.

We have develop a range of designer rebels to help celebrate our leap into the unknown – Nine Design Lives, Bloody Mindedness, Scary Ideas, Alien Concept and Tough-as metal type, to assist with spreading the word. Let us know your favourite rebel to help us with developing a limited edition – South Yarra Sell Out poster and tea towel.

Facts:
We are moving in early April 2010

Shop 3/ 7 Yarra Place, South Yarra, Victoria 3121
Email – soldout (at) peoplethings.com
24 weeks commencing 25 March to September 2010
We will be retailing – greeting cards, publications, tea towels, badges

Thanks again to Seven Yarra for supporting this project.

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