— Ask Betty…

Sick design jokes


Andrew wrote these jokes for his Beijing talk and left them out at the last minute – he thought wearing a Koala suite was enough.

Why do designers wear black?
– because they are on a one colour budget.

Why do designers wear black?
– because they can’t afford full colour.

Why do designers wear black?
– because they’re fee sucking freaks that only come out at night.

Why do designers wear black?
– because they had a creative fall out with the other colours.

Why do designers wear black?
– because they are sad.

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Ye goode olde stupid quote 101


Quotes can be scary things. They are used so heavily in all aspects of life, writing, conversation and when used too often their meaning sometimes gets lost in contemporary chatter. Except for this one:

The easiest way to get what you want, is to want what you have.

It seems so obvious, yet many of us loose ourselves in the pursuit of personal utopias fueled by status, power, objects and wealth.

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Is graphic design dead?

Long live graphic design.

Branding, graphic design, visual communication, communication design, or whatever variation of the same theme is one of the community‘s least known career paths. Yet with countless presentations, articles and dialogues developed to explore graphic communication and its context in the community, it seems that one fundamental element, the profession‘s name, requires a rethink.

Clients and audiences may always struggle with identifying and trusting innovative communication design work. Time, education and experience may the best method for swaying opinion. However, the process could be accelerated if the profession‘s name better reflects the sector‘s activities.

Our film — What is graphic design? was posted on youtube.com a year ago and has enjoyed subsequently over 30,000 views. This exposure has attracted a range of comments attesting the elusive position that graphic design holds in the community. This state of affairs brings to the fore the question of whether the community has got it wrong, or where the graphic design industry has it wrong. We believe the latter, and opt for dropping ‘graphic‘ from graphic design and adopting‘communication‘ to form communication design will make what we do a little clearer and logical.

As much as the term graphic design holds much fondness with designers that started their careers working from drawing table, instead of the computer. Never-the-less, it seems timely that the occupation had a name change to match the multimedia nature of contemporary work. The term — Graphic design, is related to the printed outcome, whereas many designers of this age work across a range of media, making communication design an appropriate description of designers activity in print, advertising, branding, motion design, signing and 3D design, product development to conceptual or strategic thinking.

In 2001 the creative sector was demarcated  by The UK Government‘s Department for Culture, Media and Sport (DCMS). The DCMS then developed a widely-quoted definition of the creative industries as:
“those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.“ (DCMS 2001, p. 04)

The DCMS went on to define and recognise eleven creative sectors:
—  Advertising
—  Architecture
—  Arts and antique markets (see also Restoration)
—  Crafts
—  Design
—  Designer Fashion
—  Film, video and photography
—  Software, computer games and electronic publishing
—  Music and the visual and performing arts
—  Publishing
—  Television and radio

With the current DCMS definition of the Design sector Graphic Design is described as — communication design. It is a term that defines the work in a concise fashion and armed with such a term there is potential for clients and the public to have an immediate description of the sector‘s area of practice rather than a visual / physical reference.

As the creative sector enjoys a wider understanding and status within the community, the sector now is being aligned with like sectors such as finance, technology and manufacture. The Creative Industry or the Creative Economy is born, this emerging sector is attracting much attention, from the top policy makers within our community down. The United Nation‘s Creative Economy Report, launched this month is one of the many policies changing the face of design and it‘s activity in the community.

In light of all this activity organisations such as the American Institute of Graphic Arts, and the Australian Graphic Design Association may need to reflect the changing times as well. The American Institute of Communication Arts, and the Australian Communication Design Association seems only a word away from this next chapter.

What are your thoughts?

Read about the creative industry here

Download the United Nation‘s 2008 Creative Economy report here


3 Deep cast Bo—Bo for Cute Lab

Have you ever wondered what makes 3 Deep‘s work, so deep?

For next year‘s Cute Lab project, scheduled for 29 February 2009, 3 Deep Design has assembled a rag tag cast of stella preforming pups. The format for the cutting edge work is still under wraps, however Brett Phillips, Cute Lab‘s chair, stated — “…the work will be anything but cute, we intend on spending $AU700,000 documenting the work, so bring your tissues.“ David Roennfeldt was unavailable and was last seen power walking the Maribyrnong with ‘Bruce‘, a fit looking French Bull dog.

No global slow slow is going to stop those boys in Footscray.

Visit 3 Deep design here

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Ask Betty…

And now in honour of moaning on about blinkered retro tragic DJs, we have developed a forum for moaners, groaners, complainers, or possibly the quizical in design land with the big ideas, questions and answers.

Ask, comment, quiz… Toward is waiting with bated breath for those comments from people with clever email addresses…

In response to Betty Paige‘s comment re: AGDA Vic 08 Xmas Party — Greenhouse 03.12.08 post:

Are the “FREE tunes“ going to be provided by the “Blinkered retro-tragic DJ“ that bombed in Adelaide? Because as far as I‘m concerned that won‘t make the event CRISIS free.

Ho ho ho.

Dear Betty, or should I say Elizabeth,

Who is detailing your latest design project while one is googling themselves, finding clever sound bites/ a well art directed image of a dance floor and making up a clever email address?

The Christmas party will have tunes by Tamas Jones, the other half of Hey Convict. After Adelaide Andrew is leaving the tune spinning to DJs willing to wear crash helmets, mittens and ear plugs. No wonder the Revolver has a bull bar strapped at the front of its decks.

Make sure you bring your bubble bath this time around. Till the next cryptic comment.

Ho ho ho back.


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