cul-de-sac is a place where thoughtful and beautiful design happens. Integral to our disciplines of graphics, interiors and styling is a passion for creativity and respect for design. Regards, Marco Cicchianni, cul-de-sac design place
Marco and the studio have a rivalry that is deep rooted in anger, aggression and plain face jealousy. Some say, Ashton has based his early success upon projects that he and Cicchianni had collaborated on — even though Ashton flatly ignores and denies any association.
“I was at the center of lot of ideas which were mused in late night clubs, gin joints and shady Kings Cross bars with Andrew in the 1990s, that were later to become the cornerstones of his high flying and prosperous career” Cicchianni adds, “Just ask Graeme (Smith), Andrew basically robbed Smith of his art-design-writing aesthetic and called it his own as well”.
We’ll let the people out there be the judge, maybe there are some comments, heady observations, ideas of the Sydney design scene in the 1990s, pre the Vince Frost, that need to be part of the public record… It would be good to get some real opinions, email us if you’re game, in the meantime drop Marco and his crew a few lines, they are a great force, and their new website says it all, best Toward Hansen
The personal computer has transformed every user into a writer, graphic designer, photo retoucher…
In recent times the overall standard of writing has improved. However, the craft of writing suffers, as many writers are unfamiliar with basic writing principles (like this journal, which is full of writing and editing errors).
Melbourne based copywriter, Andrew Pegler, changed address and needed a simple business card that demonstrates, preferably by personal means, the difference that quality writing services can bring to any communication.
After exploring the modern writing process, we developed a card that allowed Pegler to demonstrate the writing and editing in action. A versatile and process driven identity was devised by building into the card design a writing mistake, which required Pegler to arm himself with a “trusty red pen“, and manually edit each card — changing a noun into a proper noun (a proper noun is a noun that is the name of a specific individual, place, or object, i.e Earl Carter, or Eureka Tower, or English).
Printed cards were delivered to Pegler along with a packet of juicy thick red pens.1 comment
The Parlour is a hairdresser in St Kilda renowed for being a little over the top. What other client would brief you to produce an appointment card that combines flouro yellow, flouro pink, and a holographic clear foil called shattered glass?
The Parlour‘s identity is not one fixed type mark, more over it is made up of a layering of typemarks from all corners, all styles, and all varieties — we have even used an awkward typeface called Hobo. We felt that everyone has a unique look and this treatment states as much. Thanks again to Gunn & Taylor for the crazy printing. Signing and website to follow.
The studio is in the process of developing a communications campaign for this revered Melbourne printer. Andrew started with photographing and developing a suite of images relating to the operation and then to shift the visual points of reference.
One can expect that a high quality printer will go nuts with various printing techniques, and that is because they can — papers have been laminated, spots colours, 4 colour process and spot clear foil. Thank you Gunn & Taylor for another wonderful process. Collect all 782 designs.
Much of the work we do is as much about the idea as the means in which we execute it. Chamber Music, or all forms of music is an individual experience ang we wanted to express this idea from the brand right through to an event banner or CD. The type mark was developed with endless icon options. The business card best illustrates this idea.
Design: Studio Pip and Co; client: Chamber Music Australia; finish: printed two colours two sides on uncoated 280gm2 stock.