At the centre of any brand campaign is a single graphic, type or symbolic mark that is the single identifier or sign off for the vast range of communication project.
All our brands start out as refined black and white expression which is a response to an idea, theme or vision. We spend countless hours ant f_cking our brand outcomes so they communicate and standout embroided, on sail clothe or as a digital animation.No comments
Cartell Music has expanded it offerings of producing music brand and event, such as the So Frenchy So Chic brand to an online store – Cartell Downloads. Cartell Downloads is a unique Space for French sounds and inspirations from Air, to Daft Punk, to Jean Michel Jarre, Django Reindhardt, Josephine Baker to the curious Perrey & Kingsley.
This digital design and development project, involved sub branding, web design and complex digital development by web developer – The Mighty Wonton, ie Little Irrepressible Wonton. The site hosts over 4000 tracks, each track can be sampled, and all can be purchased as single track or packaged as albums. Individual as well as gift voucher purchases can be made. Thanks to JF for the this fantastic project, good luck and best wishes for your new venture.
To celebrate the launch of Cartell Download and the new So Frenchy So Chic TV series four free tracks are available, click here for detailsNo comments
Jardan Furniture has commissioned the studio to develop a concept and image for the 2010 Saturday in Design (SiD) event in Melbourne, held this weekend. The SiD is a two day programme and to get more value for the spend time, energy and resources Jardan sort out a pop up solution that is open for several months rather than two days.
The Richmond pop up will be the back drop of a new range of furniture allowing the Jardan sales team and potential client view pieces in a convenient location.
Like many of the solutions we develop for clients, the forms and fixtures has a light touch, allowing the work to have the greatest impact whilst being reusable, recyclable and engaging.
The building is facing demolition in a few months and we initially developing a temporary signing scheme that was to be directly painted on the building. The painter was five letter forms into a fifteen letter form piece, until a local sticky beak called the landlord – exclaiming that “young people are painting on the building”. Richmond has a rich history of graffiti dating back to the 1970s (with some excellent samples of trade union based pieces, now sadly painted over) and many locals are suspicious of paint based works. We were then limited to produce real estate agent style hoarding panels, which we had made of ply and vinyl lettering and to paint the entry doors pink to identify the site.
Three Deep Design often accuses us of using too much pink. To those boys out there in big bad design ubërland we say – boo, hoo, hoo – it is a happy, cheerful colour and perfect for a world looking for glimmers of such things. If their Mums had a pink kitchen, like Andrew’s Mum did, then maybe they would be strangely driven to splash around a little pink too.
Thanks to the crew at Jardan for all your collaborative spirit.No comments
Optix paper is one of several key products manufactured by Australian Paper and distributed by paper merchants Spicers Paper and CPI Paper. Optix has over 30 different colours (a spectrum of colour) across a range of weights. It has been some time since the paper has been any significant promotion. The client wanted to the studio to put in place an outcome that in effect relaunches the range.
In December 2009 we were charged to research, rethink and proposition Optix paper. The main theme we established is that – Optix of all the papers in the market place, is by its very nature a vibrant, exciting and visible stock, and it is these qualities we seek to celebrate.
The project saw the development of several technical printed, marketing and communication outcomes. The initial response was to identify printing techniques which performs well on the stock — strong line graphic and text. To enhance the effect of printing special and process colours on the paper it self. The quality of visibility was an idea that we presented across the whole promotion – in a new brand mark, a brand tag line, the printed pieces and to the ideas expressed in the pieces – A guide to the modern extrovert.
The Optix brand has a new proposition that invites designers to create communications that – stand out and be seen. The piece invites viewer to use colour to impress, have communications noticed and move away from boring white paper and have some fun!
It is a practical working print sample which explores ideas of how people stand and be seen in the community. The piece is printed and finished in four colour process, and in special colours on Optix 110gsm and 200gsm.
All components have been designed and manufactured in Australia, supported by the Australian Made logo which is available to go on any Optix printed piece your designers, printers or end users produce.
The printed piece is made up of five mini booklets that guide you on being an extrovert and propositions you on how you can stand out. Bound by an Optix ribbon, it is designed to inspire and showcase that printing on colour can add impact and the wow factor to end printed materials.
The entire suit of images and writing has been researched and developed by the Studio. Each piece irreverently explores, contrasts and re-purposes contemporary methods that exist in culture where people have stood out. These writings have been reworked and put into an Optix context, these include:
– Commercial product review or guide
– A journey in stardom
– A body of work or the development of a movement
– The How to get rich scenario
– Developing a manifesto, action, collective or association
To compliment the campaign the studio have developed a new website that explores colour, which also has information about Optix, along with a gallery documenting projects around the programme.
The project was printed by Gunn & Taylor, please visit this post to see the project coming off the press. The studio to save money is hand collating, fixing the Optix ribbon and stuffing in the custom made envelope.1 comment
Bond Personnel is a Australian recruitment firm that specialised in providing services to the mining service industry.
Several concepts where forwarded and this solution was selected because it best represents the unique paths that people use to network and connect. A custom font was also developed. The new brand has been applied to printed, digital and signing materials.
Many thanks to the Bond team for being a positive force in the development and roll out.