— Event campaigns

Jardan “pops up” in Richmond for SiD

The event imagery

The event imagery

Signing (temporary) – 1st attempt

Signing (temporary) – 1st attempt

Signing (temporary) - 2nd version

Signing (temporary) - 2nd version

Pop up entry

Pop up entry

WIndow display

WIndow display

Internal space

Internal space

Black and white poster (1 of 12 outcomes)

Black and white poster (1 of 12 outcomes)

The tee

The tee

Internal neon

Internal neon

A5 brochure/postcard

A5 brochure/postcard

Brochure / event invite cover image

Brochure / event invite cover image

Jardan Furniture has commissioned the studio to develop a concept and image for the 2010 Saturday in Design (SiD) event in Melbourne, held this weekend. The SiD is a two day programme and to get more value for the spend time, energy and resources Jardan sort out a pop up solution that is open for several months rather than two days.

The Richmond pop up will be the back drop of a new range of furniture allowing the Jardan sales team and potential client view pieces in a convenient location.

Like many of the solutions we develop for clients, the forms and fixtures has a light touch, allowing the work to have the greatest impact whilst being reusable, recyclable and engaging.

The building is facing demolition in a few months and we initially developing a temporary signing scheme that was to be directly painted on the building. The painter was five letter forms into a fifteen letter form piece, until a local sticky beak called the landlord – exclaiming that “young people are painting on the building”. Richmond has a rich history of graffiti dating back to the 1970s (with some excellent samples of trade union based pieces, now sadly painted over) and many locals are suspicious of paint based works. We were then limited to produce real estate agent style hoarding panels, which we had made of ply and vinyl lettering and to paint the entry doors pink to identify the site.

Three Deep Design often accuses us of using too much pink. To those boys out there in big bad design ubërland we say – boo, hoo, hoo – it is a happy, cheerful colour and perfect for a world looking for glimmers of such things. If their Mums had a pink kitchen, like Andrew’s Mum did, then maybe they would be strangely driven to splash around a little pink too.

Thanks to the crew at Jardan for all your collaborative spirit.pipandco_jardan_100810_01

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2010 National Architecture Conference posters are now

As folded DL objects

As folded DL objects

Poster A

Poster A

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Poster B

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These posters are the latest output for the 2010 National Architecture Conference held in Sydney in April 2010.

There are two kinds of posters that combine rabbits, divers, retro bikes, paper cups and oranges to make extra ordinary compositions with ordinary objects. The posters fold from A2 to DL allowing the Institute to make a big impression while keeping the mail out prices to the standard letter rate of 55 cents. We have specified cost effective two colour printing and printed the project on coloured stocks by Optix in Copa Green and Velo Pink. We are loving printing colour on coloured stock, very happy sexy.

The posters communicate the event while the back details the programme. They designed be an exciting piece of DL print that can be folded out and hung in the studio or any public place, so if you have one hung in your studio take a medium rez photo and send it to us – we’d love to see them in situ.

Thanks again to Melanie and Paddy at the Institute for your vision, proofing and guidance.

Visit the conference here

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A tea about extra/ ordinary and architecture

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The studio is busy developing event materials responding to the theme extra / ordinary for the up and coming Australian Institute of Architecture conference held in Sydney, April 2010.

This tea towel is one of the take-a-way items for architects looking for an extra/ordinary kitchen accessories.

For details visit the conference’s website

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How to transform the notion of design grants…

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The reality of spending time doing and working through a process, to then find this process is fast becoming superceded by a new process is a situation as old as time itself.

Established print designers moaning about developing work for the web is common, and all one can say, as politely as possible, is to get over the old days of print, embrace digital and invent new spaces for print.

As designers who love to work with ink on paper it is challenging to think that several weeks of effort could be spent on a product that is bits and bytes, yet this brief is appropriate for a time requiring work that has low environmental impact.

We approached the project in the normal way – research, concepts, image making, information planning and presentation, design development, sign offs and artwork. The only difference being is that the project was a digital document with a small print component – a series of four postcards.

This project required us to demystify and promote government grants developed for the creative sector. Government grants present businesses the opportunity to bring about a range of positive changes to work and practice, and we wanted to depict this idea with a range of evocative images. The images are a response to the old notion of people using some form of external device, or machine, to bring about a radical transformation. Within a tight budget we investigated the inventions and dreams of people looking to transform – time machines, jet packs, and person transporters and we took it upon ourselves to invent our own twist of the fabled dream machines – as a mash of people, wings, tin helmets, propellers, and curious body suits.

The design exercise aside, this PDF has been devised to help the creative sector to seek grants and execute the process in the best way possible. Details can be found at Design Victoria here. Thanks again to DV for this communication opportunity.

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48 invitation, poster for the 2009 AGDA events line up.

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With Brian Eno in Australia for the past months, one has been digging back into the music archive to enjoy the sounds and sights of what seems to be a less precious time in creativity. In 1972 the world didn’t have a raft of Masters or PhD academic courses to explore and rationalise process and spurts of human productivity. People made ideas and with enough practice, spirit or naivety made these ideas real – or that is what I think.

Roxy Music’s debut album – Roxy music, is a mash of the two Brians, the noisy Brian and the hopeless romantic Brian fresh out of the box with some ideas on their minds. The third track on Roxy Music – If there where something, a Marantz PMS 7000 portable music player and a daily 5km walk are unashamedly the prime influences of this image and graphic presentation. The rest was just allowed to happen until it felt right, and the deadline made it necessary.

48 this year sold out again, unashamedly.

Happy birthday Alan.

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