Jardan Furniture has commissioned the studio to develop a concept and image for the 2010 Saturday in Design (SiD) event in Melbourne, held this weekend. The SiD is a two day programme and to get more value for the spend time, energy and resources Jardan sort out a pop up solution that is open for several months rather than two days.
The Richmond pop up will be the back drop of a new range of furniture allowing the Jardan sales team and potential client view pieces in a convenient location.
Like many of the solutions we develop for clients, the forms and fixtures has a light touch, allowing the work to have the greatest impact whilst being reusable, recyclable and engaging.
The building is facing demolition in a few months and we initially developing a temporary signing scheme that was to be directly painted on the building. The painter was five letter forms into a fifteen letter form piece, until a local sticky beak called the landlord – exclaiming that “young people are painting on the building”. Richmond has a rich history of graffiti dating back to the 1970s (with some excellent samples of trade union based pieces, now sadly painted over) and many locals are suspicious of paint based works. We were then limited to produce real estate agent style hoarding panels, which we had made of ply and vinyl lettering and to paint the entry doors pink to identify the site.
Three Deep Design often accuses us of using too much pink. To those boys out there in big bad design ubërland we say – boo, hoo, hoo – it is a happy, cheerful colour and perfect for a world looking for glimmers of such things. If their Mums had a pink kitchen, like Andrew’s Mum did, then maybe they would be strangely driven to splash around a little pink too.
Thanks to the crew at Jardan for all your collaborative spirit.No comments
The studio was commissioned to develop a range of outcomes from print to apparel, posters to badges for Jardan’s big day in Sydney.2 comments
During the summer holiday some people in Melbourne hang around town and some, the lucky ones, find somewhere quiet in the country or by the sea. This is Pearl CafÃ© in holiday mode with a summer menu and an image by Andrew in holiday mode as well.No comments
The studio has either dabbled with retail, or worked with a range of retail customers of late…
The cut and thrust of developing retail products and offers is that one has to risk the time, resource and money in realising, developing, production, marketing and distributing the product. However, the risk can be reduced, the ultimate success of a product can be fast tracked by working with rigorous market research and developing a comprehensive product strategy and marketing. Yet the true test of any product, is putting the product in front of the customer to discover if they find the product desirable enough to purchase it.
The market offers one the truth of the retail process — an opportunity to witness products succeed whilst others go unnoticed. This assists one to develop patterns or formulas for product designers to work by. Studying people‘s purchasing habits reveals that many successful products are attractive, obvious ideas, and well worn clichÃ©s. With a world burgeoning with obvious, attractive and clichÃ©d product choices, a new opportunity emerges for product development —Â for offers that tap into shifts in desire, as people seek new offers that rekindle their desires. It is a balance of finding and timing new ideas that a product designer negotiates. Knowing when to let one clichÃ© go and bring to the customer‘s attention a more obscure idea, or clichÃ© to desire.
The biggest trap a product designer can fall into is solely believing that their taste, style or insights of product will guarantee success. The other trap is shaping ideas that are too abstract from the common ideas that all people associate with — to name a few — love, hate, family, friends, beauty, ugly, happy, sad, dogs, ducks, war and peace. Many new ideas are simply old ideas recast, rehashed, redreamed.
In a restless world in restless times, one of the biggest wishes we have for the world is peace. Peace in war time, peace with the environment, peace in our homes and work places, peace with our selves.
It took little convincing to present this idea as big and as beautifully as possible with Melbourne based South American inspired fashion retailer OrigÃ©n. The holiday campaign for OrigÃ©n is a bold yet simple campaign that only finds its way on select, prominent and existing applications. Rather than creating a raft new applications specifically for the season campaign — instore posters, ticketing, wraps, shopping bags, wobblers…Â This approach aligns with the studio‘s sustainable design process — saying more and using less.
Our peace dove was created by Sarah Furzer in pen and ink and brought into the digital relm for execution on the store‘s external windows, and on OrigÃ©n‘s 2007 greeting card.No comments