As folded DL objects

Poster A

Poster B

These posters are the latest output for the 2010 National Architecture Conference held in Sydney in April 2010.

There are two kinds of posters that combine rabbits, divers, retro bikes, paper cups and oranges to make extra ordinary compositions with ordinary objects. The posters fold from A2 to DL allowing the Institute to make a big impression while keeping the mail out prices to the standard letter rate of 55 cents. We have specified cost effective two colour printing and printed the project on coloured stocks by Optix in Copa Green and Velo Pink. We are loving printing colour on coloured stock, very happy sexy.

The posters communicate the event while the back details the programme. They designed be an exciting piece of DL print that can be folded out and hung in the studio or any public place, so if you have one hung in your studio take a medium rez photo and send it to us – we’d love to see them in situ.

Thanks again to Melanie and Paddy at the Institute for your vision, proofing and guidance.

Visit the conference here

Carousel Café is situated on the foreshore of Albert Park Lake on the outskirts of the city of Melbourne. The foreshore is a popular spot for visitors to meet. On any day dogs, joggers, sailing craft, ducks, walkers will make it’s five kilometres of walking paths and subsequent green spaces a place to exercise, relax and take in the outdoors.

food&desire briefed the studio to develop a new image that adopts the venue’s existing brand and reflect the environment. We developed a new brand that ties in with an existing look, then developed a range of illustrations of people interacting with Albert Park Lake with which we brought together into a range compositions for use on cafe collateral, signing and uniform.

Thanks again to the food&desire crew.

The studio has spent the last few months developing a range of brands for the business and government sectors. Spring Osteo Clinic is a new osteo practice located in Surrey Hills, east of Melbourne’s city centre.

The brief called for a robust mark and type treatment that communicated a new professional and contemporary clinic. The research process was again invaluable, as we discovered that a human graphic form strapped with the clinic’s name was a no go for this new brand – as it appeared that every osteo practice in Melbourne used the human form - realistic to abstract, in their brand identities.

At the concept and design stages a range of outcomes were presented – people and spring based, along with type and colour options. A clean custom typeface was approved and developed from scratch along with a spring symbol. We recommended a bright colour palette to assist with setting a positive mood for patients. The spring symbol was developed to convey notions of activity, growth, and positivity. The whole package enforced that Spring is a clinic that assists patients to start, or maintain a path of well being and good health.

The brand mark is being applied to signing, apparel, digital and print applications.

Thanks again to Catherine for your vision, excellent briefing and guidance.

Make an appointment with Spring here

The Unofficial Soundtrack to the 2010 French Film Festival takes us into a dreamy space.

Kat Macleod from Ortolan has developed another wonderful diva pitted with corse stenciled title type and the spare uncomprising type of Mr Frutiger, in blue jeans mode.

Released in January 2010, share the love and transcend into the space of new French sounds…

Thanks again to JF for your ongoing and inspired support.

Visit Cartell Music here

Welcome to the future, welcome to a tea-towel about tomorrow. Let’s forget about the GFC, Copenhagen, Swine flu, 350 parts per million, 1.5 degrees or less, and professional celebrity.

Let’s immerse ourselves in a truly new year. Let’s imagine that 2009 just didn’t happen. Let’s put ourselves in a new space of the ‘endless fun times’, and welcome in the future – December 2010.

Inspired by the Australian Christmas stamp issue of 1977 by Con Aslanis – we think, 1977’s surfing Santa was a one of Australia’s most controversial issues. Coming from a time where Christmas messages at the highest level were mostly of a religious nature, the surfing Santa was seen to trivialise the message of Christmas.

The studio Christmas / holiday tea towel celebrates a utopic Australian way of life. We have smashed together several clichés and paid homage to a dreamy summer where the days are hazy, laughter filled, pigs do fly and Koalas along with Reindeers surf as one.

Thanks to Ben and Shelley at SuperSpecial for their super special screen printing efforts, Chen at Jardan for sewing tags through the night, and to you for your ongoing support, ideas and friendship.

Have a safe, happy, fun filled 2010 and beyond

Sarah, Pip and Andrew
Studio Pip and Co.

P.S. if you would like our tea towel – email us at ideas (at) peoplethings.com