The studio has been recently appointed to work with Melanie Dodd the Creative Director of the 2010 National Architecture Conference in Sydney. This ad appearing in the most recent Architecture Australia publication is a provocation designed to developed intrigue and inquiry of the coming conference. A comprehensive communication programme is on it’s way…

The Jardan furniture promotional campaign has made a departure from dressed interiors and far-a-way places. We have combined product images in a forest, kitchen kettle and wild bull montages. This double paged ad appeared in the latest copy of Habitus magazine.

The studio was commissioned by Jardan Australia to speak of their contemporary furniture offer in a way that moves beyond the “the product in situ” approach.

Perfect interiors with perfect styling are typical advertising messages that interior manufacturers put out to market. With a range of photographic approaches we put together a suite of images that presents the product in a iconic fashion. People are not programmed to read ads so we kept the copy minimal and the evocative factor high.

Thanks again to Jardan for pushing the brief, we love it.

Ads are appearing in Belle (pictured) , Habitus and Inside Out publications

Trade based advertising can travel down some dark and dire passages in communication – girls in bikinis, and photos of big machines that look like any other machines, and dumb headlines with matching images.

The most important thing we felt was just to have the brand in a prominent spot, and we developed this diagram that maps the lineages and connections Gunn & Taylor has in the community.

From time to time we are to asked to develop advertising work for small space ‘Sale’ ads, to seasonal product launches to issue awareness campaigns. Read more

The studio is working with Melbourne based catering group Food & Desire to assist with brand positioning and communication across a range of media — from print to advertising.

With existing imagery we developed an idea that interrupts the catering process to illustrate the desire that is unique to the client‘s catering services, with copy that prompts what these events mean to the people who commission catering services. In summary, Food & Desire helps their clients put on great events and we felt their is an opportunity to make this process clear and destinctive.

This brand ad developed for Food & Desire, with photography by Marcel Aucar, this appears in Vogue Entertaining and Travel this month, is the beginning of a communication campaign that looks beyond the food and venues, and onto the act of creating memorable occasions and inspired celebrations.

Thanks again to Food & Desire for making this outcome happen.