Henry poster and folder too

Luca poster and folder too

Millions of disposable cups are used everyday in developed countries for beverages such as coffee. Few can claim to be 100% compostable.

In Australia PLAnet Cup is one of the first companies to develop a compostable take-a-way cup and lid. The studio was commissioned to developed a low impact, highly visible communication campaign applied to a refreshed brand, image campaign, retail, advertising and web applications.

The work we developed started with investigating green, or sustainable marketing. Our process uncovered a green sector rich with fluffy green messages and images making big claims and loaded with feel good, doing good statements. As an approach we feel that to be green focused and a sustainable business is a given in contemporary commercial life.

PLAnet Cup’s communication campaign had to offer the audience a product that is grass roots, low impact and connected with the ways in which the community is coming to terms with sustainable living. Using humor and kids with a splash of acid green seemed to be a logical starting point to make a meaningful message.

Ask your café for PLAnet Cup and then go out of your way to compost your used cups!

Visit PLAnet Cup here

According to wikipedia –

Most paper cups are designed for a single use and then disposal or recycling. A life cycle inventory of a comparison of paper vs plastic cups shows environmental effects of both with no clear winner.[9]

A study of one paper coffee cup with sleeve (16 ounce) shows that the CO2 emissions is about .11 kilograms (.25 pounds) per cup with sleeve – including paper from trees, materials, production and shipping.[10] The loss of natural habitat potential from the paper coffee cup (16 ounce) with a sleeve is estimated to be .09 square meters (.93 square feet).[11]

Over 6.5 million trees were cut down to make 16 billion paper cups used by US consumers in 2006, using 4 billion gallons of water and resulting in 253 million pounds of waste.[8]

Very little recycled paper is used to make paper cups because of contamination concerns and regulations. Because most paper cups are coated with plastic, both composting and recycling of paper cups is uncommon.[8]

Although paper cups are made from renewable resources (wood chips 95% by weight), paper products in a landfill may not decompose, or may release methane if decomposed anaerobically. The manufacture of paper usually requires inorganic chemicals and creates water effluents.

Paper cups may consume more non-renewable resources than cups made of polystyrene foam (whose only significant effluent is pentane).[12][13] A number of cities—including Portland, Oregon — have banned XPS foam cups in take-out and fast food restaurants.[14]

PE is a petroleum based coating on paper cups that can slow down the process of biodegrading. PLA is a biodegradable bio-plastic coating used on some paper cups. PLA is a renewable resource and makes paper cups more compostable, whereas PE is not renewable and is not compostable.

To celebrate twenty years of AGIdeas the studio has prepared an aspiration ad for the Australian Graphic Design Assocation in Victoria that invites one and all to go forth and create.

Cobi by Mariscal

This year AGDA Victoria is bringing out Mariscal from Spain. Mariscal the designer of Barcelona Olympic Imagery and Cobi is one of europe’s most distinctive designers working across traditional graphics, graphic novels, filming making, product design to sculpture.

As a special event arranged with AGIdeas, AGDA Victoria members can participate in an afternoon session of the AGIdeas conference to see Mariscal and another international speaker for $60. AGDA Victoria is also holding a “Friday lunch series” for members with special guest Mariscal. Email Brita at AGDA Victoria for details – vic (at) agda.com.au for details.

Congratulations to Ken, Kristin and his hard working team

Visit AGIdeas here, AGDA here, Visit Mariscal here

The studio has been recently appointed to work with Melanie Dodd the Creative Director of the 2010 National Architecture Conference in Sydney. This ad appearing in the most recent Architecture Australia publication is a provocation designed to developed intrigue and inquiry of the coming conference. A comprehensive communication programme is on it’s way…

The Jardan furniture promotional campaign has made a departure from dressed interiors and far-a-way places. We have combined product images in a forest, kitchen kettle and wild bull montages. This double paged ad appeared in the latest copy of Habitus magazine.

The studio was commissioned by Jardan Australia to speak of their contemporary furniture offer in a way that moves beyond the “the product in situ” approach.

Perfect interiors with perfect styling are typical advertising messages that interior manufacturers put out to market. With a range of photographic approaches we put together a suite of images that presents the product in a iconic fashion. People are not programmed to read ads so we kept the copy minimal and the evocative factor high.

Thanks again to Jardan for pushing the brief, we love it.

Ads are appearing in Belle (pictured) , Habitus and Inside Out publications

Trade based advertising can travel down some dark and dire passages in communication – girls in bikinis, and photos of big machines that look like any other machines, and dumb headlines with matching images.

The most important thing we felt was just to have the brand in a prominent spot, and we developed this diagram that maps the lineages and connections Gunn & Taylor has in the community.

From time to time we are to asked to develop advertising work for small space ‘Sale’ ads, to seasonal product launches to issue awareness campaigns.

While working on the 2008 Melbourne Fringe Festival we partnered with Fringe to develop a marketing concept for Victoria’s Department of Health Service’s sexually transmitted infections (STI) awareness programme.

Fringe’s audience covers a range people – many of which are 18 to 35 years old and Chlamydia was the Department of Health Service’s targeted STI for this festival. Chlamydia is a sexually transmitted bacterial infection and the most common silent STI amongst young people in Australia. Know as the silent STI, untreated Chlamydia is a serious disease that if left untreated can cause infertility in woman.

We started our process with groups of 18 to 35 year olds in round table style discussions. This process was an open, frank and fearless forum, which uncovered that women in general are key to maintaining safe sex practices – prior and during sex. The key message “Protect your glory box, use condoms and lube” was also developed from these forums, along with a range of potential campaign application and initiatives. To “Protect your glory box” was a call to girls at the Festival and beyond, to protect their right to fertility. This humorous and honest conversation starter worked effectively and assisted to raise awareness of a sensitive health issue during the 2008 Festival.

The 2008 Fringe’s Festival report (from the audience response survey for festival partners) found that 43% were able to correctly recall Fringe’s new key message ‘Protect your glorybox’, or were able to identify that it was a sexual health message from the communication materials in circulation at the time.

The execution of the campaign combined back-home-clichés, Kill Bill (the movie) and lo-fi graphics applied to a bold partner logo scheme, banners, a glory box kit, staff uniform and press advertising.

Thanks again to the DHS for this challenging and rewarding opportunity.

For information about Chlamydia click here.

The studio is working with Melbourne based catering group Food & Desire to assist with brand positioning and communication across a range of media — from print to advertising.

With existing imagery we developed an idea that interrupts the catering process to illustrate the desire that is unique to the client‘s catering services, with copy that prompts what these events mean to the people who commission catering services. In summary, Food & Desire helps their clients put on great events and we felt their is an opportunity to make this process clear and destinctive.

This brand ad developed for Food & Desire, with photography by Marcel Aucar, this appears in Vogue Entertaining and Travel this month, is the beginning of a communication campaign that looks beyond the food and venues, and onto the act of creating memorable occasions and inspired celebrations.

Thanks again to Food & Desire for making this outcome happen.

These guys say… a festival is looming.

When one reviews our work, it seems most of our projects are a split of work for fees and work in kind. It may seem a crazy principle, yet we think that doing the best job can is about putting in a little extra. A job done with care seem to market themselves and bring attention to the studio. The odd not for profit project taken on by the studio enjoys a whole lot care invested in the outcome, and it is very satisfying to witness a simple project make a real difference.

A local child centre is feeling the pinch — an essential renovation, new child care centre up the road, and over ten families left the centre. We are tasked to help the centre to attract a glutch of new community minded and in tune families, and quick. We reviewed the centre and developed their point of difference with a communication programme that touches on public relations, low cost handbills, and poster campaign. We developed the call to action — Free Range Children Wanted. A simple line that taps into the whole values associated with quality food production, which had been twisted to speak to an emerging breed of parent. Within days of this poster of the being erected, the centre have had many new parents walk from the street  and instead of having many vacancies and waiting list has been formed.

This poster brings together the playful copy line with playful illustrated treatment. Our chicken children were developed by our current intern Sarah Pickering from Switzerland.