Concept brand for cultural movement

Event brand – 40th celebration

Type mark for a family bakery

Custom type mark for digital designer / developer

An arts production company

Custom type mark for an independent rock act

Graphic brand mark technology consultant

Online poster gallery custom type mark

Brand for a marine jets manufacturer

Administration services organisation

Government institution brand

Stencil symbol for coffee kiosk

At the centre of any brand campaign is a single graphic, type or symbolic mark that is the single identifier or sign off for the vast range of communication project.

All our brands start out as refined black and white expression which is a response to an idea, theme or vision. We spend countless hours ant f_cking our brand outcomes so they communicate and standout embroided, on sail clothe or as a digital animation.

Home page

Album track listing and sample player

Cartell news site

Cartell Music has expanded it offerings of producing music brand and event, such as the So Frenchy So Chic brand to an online store – Cartell Downloads. Cartell Downloads is a unique Space for French sounds and inspirations from Air, to Daft Punk, to Jean Michel Jarre, Django Reindhardt, Josephine Baker to the curious Perrey & Kingsley.

This digital design and development project, involved sub branding, web design and complex digital development by web developer – The Mighty Wonton, ie Little Irrepressible Wonton. The site hosts over 4000 tracks, each track can be sampled, and all can be purchased as single track or packaged as albums. Individual as well as gift voucher purchases can be made. Thanks to JF for the this fantastic project, good luck and best wishes for your new venture.

To celebrate the launch of Cartell Download and the new So Frenchy So Chic TV series four free tracks are available, click here for details

Visit Cartell Downloads here
Visit The Mighty Wonton here

The event imagery

Signing (temporary) – 1st attempt

Signing (temporary) - 2nd version

Pop up entry

WIndow display

Internal space

Black and white poster (1 of 12 outcomes)

The tee

Internal neon

A5 brochure/postcard

Brochure / event invite cover image

Jardan Furniture has commissioned the studio to develop a concept and image for the 2010 Saturday in Design (SiD) event in Melbourne, held this weekend. The SiD is a two day programme and to get more value for the spend time, energy and resources Jardan sort out a pop up solution that is open for several months rather than two days.

The Richmond pop up will be the back drop of a new range of furniture allowing the Jardan sales team and potential client view pieces in a convenient location.

Like many of the solutions we develop for clients, the forms and fixtures has a light touch, allowing the work to have the greatest impact whilst being reusable, recyclable and engaging.

The building is facing demolition in a few months and we initially developing a temporary signing scheme that was to be directly painted on the building. The painter was five letter forms into a fifteen letter form piece, until a local sticky beak called the landlord – exclaiming that “young people are painting on the building”. Richmond has a rich history of graffiti dating back to the 1970s (with some excellent samples of trade union based pieces, now sadly painted over) and many locals are suspicious of paint based works. We were then limited to produce real estate agent style hoarding panels, which we had made of ply and vinyl lettering and to paint the entry doors pink to identify the site.

Three Deep Design often accuses us of using too much pink. To those boys out there in big bad design ubërland we say – boo, hoo, hoo – it is a happy, cheerful colour and perfect for a world looking for glimmers of such things. If their Mums had a pink kitchen, like Andrew’s Mum did, then maybe they would be strangely driven to splash around a little pink too.

Thanks to the crew at Jardan for all your collaborative spirit.

Graphic custom lettering

Ripper! – Pip and Co’s Australia made brand

Optix adapted brand with graphic interuption and new tag line

Hand collating

Custom envelope

Covers

Spread detail

First spreads

Second spreads

Optix paper is one of several key products manufactured by Australian Paper and distributed by paper merchants Spicers Paper and CPI Paper. Optix has over 30 different colours (a spectrum of colour) across a range of weights. It has been some time since the paper has been any significant promotion. The client wanted to the studio to put in place an outcome that in effect relaunches the range.

In December 2009 we were charged to research, rethink and proposition Optix paper. The main theme we established is that – Optix of all the papers in the market place, is by its very nature a vibrant, exciting and visible stock, and it is these qualities we seek to celebrate.

The project saw the development of several technical printed, marketing and communication outcomes. The initial response was to identify printing techniques which performs well on the stock — strong line graphic and text. To enhance the effect of printing special and process colours on the paper it self. The quality of visibility was an idea that we presented across the whole promotion – in a new brand mark, a brand tag line, the printed pieces and to the ideas expressed in the pieces – A guide to the modern extrovert.

The Optix brand has a new proposition that invites designers to create communications that – stand out and be seen. The piece invites viewer to use colour to impress, have communications noticed and move away from boring white paper and have some fun!

It is a practical working print sample which explores ideas of how people stand and be seen in the community. The piece is printed and finished in four colour process, and in special colours on Optix 110gsm and 200gsm.

All components have been designed and manufactured in Australia, supported by the Australian Made logo which is available to go on any Optix printed piece your designers, printers or end users produce.

The printed piece is made up of five mini booklets that guide you on being an extrovert and propositions you on how you can stand out. Bound by an Optix ribbon, it is designed to inspire and showcase that printing on colour can add impact and the wow factor to end printed materials.

The entire suit of images and writing has been researched and developed by the Studio. Each piece irreverently explores, contrasts and re-purposes contemporary methods that exist in culture where people have stood out. These writings have been reworked and put into an Optix context, these include:
– Commercial product review or guide
– A journey in stardom
– A body of work or the development of a movement
– The How to get rich scenario
– Developing a manifesto, action, collective or association

To compliment the campaign the studio have developed a new website that explores colour, which also has information about Optix, along with a gallery documenting projects around the programme.

The project was printed by Gunn & Taylor, please visit this post to see the project coming off the press. The studio to save money is hand collating, fixing the Optix ribbon and stuffing in the custom made envelope.

Visit the Colour Collective here

Development sketch

Bond Personnel is a Australian recruitment firm that specialised in providing services to the mining service industry.

Several concepts where forwarded and this solution was selected because it best represents the unique paths that people use to network and connect. A custom font was also developed. The new brand has been applied to printed, digital and signing materials.

Many thanks to the Bond team for being a positive force in the development and roll out.

Concept illustration

Finished symbol

Custom lettering

Finished word mark

Last night Renee Nutbean and Joost launched their fantastic new venture Urban Crop. It is a product where consumers can purchase living herbs and flowers in healthy soil, crop the plants upon demand at home, and put them back into the cycle, via composting. One can see that this won’t be the last of this type of venture in packaging fresh healthy food.

Last Thursday, in a mad rush we developed this brand for Urban Crop. Under the constraints of the launch, next week, we conceived this concept of mashing, or relating, the simplest representation of recycling – humble and hard working arrows, with the words – Urban Crop, informed by Joost’s (architect’s or designers hand) fantastic handwriting.

Launch poster, image by Earl Carter

Urban Crop at this stage is a Melbourne based project, to learn more visit Urban Crop here

Henry poster and folder too

Luca poster and folder too

Millions of disposable cups are used everyday in developed countries for beverages such as coffee. Few can claim to be 100% compostable.

In Australia PLAnet Cup is one of the first companies to develop a compostable take-a-way cup and lid. The studio was commissioned to developed a low impact, highly visible communication campaign applied to a refreshed brand, image campaign, retail, advertising and web applications.

The work we developed started with investigating green, or sustainable marketing. Our process uncovered a green sector rich with fluffy green messages and images making big claims and loaded with feel good, doing good statements. As an approach we feel that to be green focused and a sustainable business is a given in contemporary commercial life.

PLAnet Cup’s communication campaign had to offer the audience a product that is grass roots, low impact and connected with the ways in which the community is coming to terms with sustainable living. Using humor and kids with a splash of acid green seemed to be a logical starting point to make a meaningful message.

Ask your café for PLAnet Cup and then go out of your way to compost your used cups!

Visit PLAnet Cup here

According to wikipedia –

Most paper cups are designed for a single use and then disposal or recycling. A life cycle inventory of a comparison of paper vs plastic cups shows environmental effects of both with no clear winner.[9]

A study of one paper coffee cup with sleeve (16 ounce) shows that the CO2 emissions is about .11 kilograms (.25 pounds) per cup with sleeve – including paper from trees, materials, production and shipping.[10] The loss of natural habitat potential from the paper coffee cup (16 ounce) with a sleeve is estimated to be .09 square meters (.93 square feet).[11]

Over 6.5 million trees were cut down to make 16 billion paper cups used by US consumers in 2006, using 4 billion gallons of water and resulting in 253 million pounds of waste.[8]

Very little recycled paper is used to make paper cups because of contamination concerns and regulations. Because most paper cups are coated with plastic, both composting and recycling of paper cups is uncommon.[8]

Although paper cups are made from renewable resources (wood chips 95% by weight), paper products in a landfill may not decompose, or may release methane if decomposed anaerobically. The manufacture of paper usually requires inorganic chemicals and creates water effluents.

Paper cups may consume more non-renewable resources than cups made of polystyrene foam (whose only significant effluent is pentane).[12][13] A number of cities—including Portland, Oregon — have banned XPS foam cups in take-out and fast food restaurants.[14]

PE is a petroleum based coating on paper cups that can slow down the process of biodegrading. PLA is a biodegradable bio-plastic coating used on some paper cups. PLA is a renewable resource and makes paper cups more compostable, whereas PE is not renewable and is not compostable.

Carousel Café is situated on the foreshore of Albert Park Lake on the outskirts of the city of Melbourne. The foreshore is a popular spot for visitors to meet. On any day dogs, joggers, sailing craft, ducks, walkers will make it’s five kilometres of walking paths and subsequent green spaces a place to exercise, relax and take in the outdoors.

food&desire briefed the studio to develop a new image that adopts the venue’s existing brand and reflect the environment. We developed a new brand that ties in with an existing look, then developed a range of illustrations of people interacting with Albert Park Lake with which we brought together into a range compositions for use on cafe collateral, signing and uniform.

Thanks again to the food&desire crew.

The studio has spent the last few months developing a range of brands for the business and government sectors. Spring Osteo Clinic is a new osteo practice located in Surrey Hills, east of Melbourne’s city centre.

The brief called for a robust mark and type treatment that communicated a new professional and contemporary clinic. The research process was again invaluable, as we discovered that a human graphic form strapped with the clinic’s name was a no go for this new brand – as it appeared that every osteo practice in Melbourne used the human form – realistic to abstract, in their brand identities.

At the concept and design stages a range of outcomes were presented – people and spring based, along with type and colour options. A clean custom typeface was approved and developed from scratch along with a spring symbol. We recommended a bright colour palette to assist with setting a positive mood for patients. The spring symbol was developed to convey notions of activity, growth, and positivity. The whole package enforced that Spring is a clinic that assists patients to start, or maintain a path of well being and good health.

The brand mark is being applied to signing, apparel, digital and print applications.

Thanks again to Catherine for your vision, excellent briefing and guidance.

Make an appointment with Spring here

Many publicity and events firms have brands that use stacked variations of the typeface Bodoni or Helveltica. Kate wanted something bold, classic and unique.

To start the process we asked Kate to write her name in her hand and she happened to have a style of writing that would translate wonderfully into a brand mark – like the hand of fashion designer Agnes B. We busied ourselves with graphically translating and interpreting her script into a simple mark. A website has been developed and stationery is to follow. Thanks again Kate for giving us your hand.

Visit Kate Keane Publicity and Events here