Edit your future

1/ Edit you future – invites the viewer to piece together their version of future and by default create new hybrids, new ideas. The future seems to have so many to-be-determined factors we felt that what may result, interms of ways of living and outcomes, may be notions that challenge and seem potentially alien.

Now is tomorrow

2/ Now is tomorrow. People have a habit of putting themselves in the middle of every situation, and one wonders with the gloomy mood of the community whether the fundamentals of life will change.

Vision for a new world

3/ Visions of a new future. As the climate and world changes it requires people and communities to embrace the present and see the potential in current circumstances.

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Poster exhibition submissions
Australian Graphic Design Association
2009 Australian Poster Annual

The poster annual invited designers to respond to:

Sampling The Future – Society is in a continual state of flux. We are now dominated by five major global conditions:

* Climate change
* Diminishing fossil fuels
* Globalised economic crisis
* Generational change, and
* New technologies

In response we felt that one could get caught in the negatives of what the future holds, so we were driven to present a positive perspective of the poster annual’s theme. In challenging times we wanted to make visual messages and impressions that empowered the viewer with possibilities rather than hopelessness.

As a first for AGDA all entries are being published online, along withe the judges‘ choices, allowing you to be the judge, assemble your favourites and vote

Visit the poster annual here

Street poster detail

2 x sheet, street poster

Café poster

Cafe poster

72 page programme cover

Melbourne Fringe Festival 2008 HD from Peter Lundgren on Vimeo.

The Melbourne Fringe is one Australia’s most vibrant festival fostering emerging cultural talent. After the campaign the studio produced in 2007, the studio was invited back again in 2008 to participate in the communications programme executed in print, digital, advertising to apparel outcomes.

Design for events require flexible solutions that can be tailored for a range of shapes and sizes. We endeavoured to build into our outcomes a suite of flexible visual assets that allows the design to make the best of every application.

We believe that colour is one of the key elements employed in a campaign and after campaigns using of red, green, yellow, pink, blue it seemed orange was next. Orange and black are great colour combination to work with, however the shift in the orange‘s chroma, or brightness varies greatly from spot colour printing and 4 colour process printing – it is a colour that needs close attention.

The campaign in 2008 was developed around the idea of it being a project, or an event in its own right and we have extensively collaborated with Fringe. It is not your typical designer and client relationship — rather than setting briefs and doing work on computers, it is working out the opportunities and executing how to exploit them. A very nice way to do work.

In the wake of the campaign the studio developed in 2007, we set out to devise an image that contrasts, rather than compliments. 2007’s iconic graphic was superceded by a photographic/illustration. A linking factor is the two colour palette. Many of the print outcomes are executed with two colour printing.

The concept in 2008 explored the idea of alter ego. We explored the methods and means that people use to achieve their alter ego. We sort out the simplist of methods of acting out alter ego, something everybody could do – putting hands, or something as simple as a blank piece of card in front of one’s face, creates an interruption where a new form is allowed to take place. We projected onto the masks a set playful images of representing visual, physical, sound, written digital forms. The text boxes reference the technology tools that many of us use to shape the contemporary world. An image with an image inside another image is often a typical and  complex mode that people use to interact with the world around them.

Note books with postcards insert in the cover pocket

A range of notebooks

Notebook covers and notebook

Notebooks — type version

Notebook with motif

Notebook with cover/poster

In January 2008 Spicers Paper commissioned the studio to continue the Saxton paper conversation with fine paper specifiers. A comprehensive campaign has been put together speaking of Saxton‘s exclusive distribution through Spicers Paper, the addition of several new paper weights, and FSC endorsement ( an internationally recognised green accreditation).

To avoid developing a typical environmental campaign we develop a concept around the notion of — the community rediscovering and getting back to the good life. The good life can be many things. It can be about — thinking in broader terms of the consequences of ones actions; the making of quality ideas; and developing durable choices over disposable choices.

This notion invites many interpretations and in the spirit of the abundance of outcomes of people and communities getting back to the good life, we invited a range Brooklyn based illustrator Edwina White, designers Tin & Ed, photographer Earl Carter and London based photographer Shara Henderson to develop their idea of what the good life might be.

The studio mapped out a communication programme which resulted in several items being realised across twelve months including… Saxton note books with poster wraps (4 kinds), a range of postcards (6 kinds) and print advertising, a new four colour guide, type guide and a stationery guide for small to medium printers.

We have documented the note book range will used stocks, mono and full colour printing and a range a finishes.

Launched in June 2007, Spicers Paper commissioned the studio to develop a new promotion for a new grade of Stephen — Daring Brown. The project was small, as compared to other paper projects that we have worked on – a product with one paper weight, in one colour only. A rich dark brown cover stock (280gsm), designed for book jackets, packaging or business cards.

The idea of giving the promotion a presence gave to developing a piece of useful packaging. The desk box idea came out necessity — everyone has a desk and often one needs a place for knick knacks, CDs and bits.

The modest budget pushed us towards using two colour printing. We played around with metallic, black and white inks on four kinds of boxes. All of image making was produced inhouse.

In March 2007 the studio was appointed to develop the image identity and collateral for the 2007 Melbourne Fringe Festival. Read more