— Event campaigns

2010 National Architecture Conference posters are now

As folded DL objects

As folded DL objects

Poster A

Poster A

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Poster B

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These posters are the latest output for the 2010 National Architecture Conference held in Sydney in April 2010.

There are two kinds of posters that combine rabbits, divers, retro bikes, paper cups and oranges to make extra ordinary compositions with ordinary objects. The posters fold from A2 to DL allowing the Institute to make a big impression while keeping the mail out prices to the standard letter rate of 55 cents. We have specified cost effective two colour printing and printed the project on coloured stocks by Optix in Copa Green and Velo Pink. We are loving printing colour on coloured stock, very happy sexy.

The posters communicate the event while the back details the programme. They designed be an exciting piece of DL print that can be folded out and hung in the studio or any public place, so if you have one hung in your studio take a medium rez photo and send it to us – we’d love to see them in situ.

Thanks again to Melanie and Paddy at the Institute for your vision, proofing and guidance.

Visit the conference here

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A tea about extra/ ordinary and architecture

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The studio is busy developing event materials responding to the theme extra / ordinary for the up and coming Australian Institute of Architecture conference held in Sydney, April 2010.

This tea towel is one of the take-a-way items for architects looking for an extra/ordinary kitchen accessories.

For details visit the conference’s website

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How to transform the notion of design grants…

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The reality of spending time doing and working through a process, to then find this process is fast becoming superceded by a new process is a situation as old as time itself.

Established print designers moaning about developing work for the web is common, and all one can say, as politely as possible, is to get over the old days of print, embrace digital and invent new spaces for print.

As designers who love to work with ink on paper it is challenging to think that several weeks of effort could be spent on a product that is bits and bytes, yet this brief is appropriate for a time requiring work that has low environmental impact.

We approached the project in the normal way – research, concepts, image making, information planning and presentation, design development, sign offs and artwork. The only difference being is that the project was a digital document with a small print component – a series of four postcards.

This project required us to demystify and promote government grants developed for the creative sector. Government grants present businesses the opportunity to bring about a range of positive changes to work and practice, and we wanted to depict this idea with a range of evocative images. The images are a response to the old notion of people using some form of external device, or machine, to bring about a radical transformation. Within a tight budget we investigated the inventions and dreams of people looking to transform – time machines, jet packs, and person transporters and we took it upon ourselves to invent our own twist of the fabled dream machines – as a mash of people, wings, tin helmets, propellers, and curious body suits.

The design exercise aside, this PDF has been devised to help the creative sector to seek grants and execute the process in the best way possible. Details can be found at Design Victoria here. Thanks again to DV for this communication opportunity.

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48 invitation, poster for the 2009 AGDA events line up.

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With Brian Eno in Australia for the past months, one has been digging back into the music archive to enjoy the sounds and sights of what seems to be a less precious time in creativity. In 1972 the world didn’t have a raft of Masters or PhD academic courses to explore and rationalise process and spurts of human productivity. People made ideas and with enough practice, spirit or naivety made these ideas real – or that is what I think.

Roxy Music’s debut album – Roxy music, is a mash of the two Brians, the noisy Brian and the hopeless romantic Brian fresh out of the box with some ideas on their minds. The third track on Roxy Music – If there where something, a Marantz PMS 7000 portable music player and a daily 5km walk are unashamedly the prime influences of this image and graphic presentation. The rest was just allowed to happen until it felt right, and the deadline made it necessary.

48 this year sold out again, unashamedly.

Happy birthday Alan.

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Jardan at Saturday in Design 2009

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External signing – overall presentation

External signing – entry detail

External signing – entry detail

External signing – window detail

External signing – window detail

External signing – internal detail

External signing – internal detail

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The studio was commissioned to develop a range of outcomes from print to apparel, posters to badges for Jardan’s big day in Sydney.

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