— Posters

forty-eight is coming… next Monday


Poster front

Poster front

Poster back

Poster back

The studio in association with AGDA is putting together the latest forty-eight event – an event is about supporting Australian creative people and celebrates the diversity of their output.

The theme loosely explores…

In 2010 we are asking speakers to respond to the idea of being at a crossroads, a significant moment, encounter or situation that brought about a change in direction or a clarification. Your crossroads could be a project, person or process that changed the way you work, the output you make. Throughout history many movements, outcomes and ideas have come about from a punctuated moment of inspiration or insight.

Our speakers this year cover the bredth of creativity art, design, film, and music (in alphabetical order), each speaker has a six minute slot of which fate and their stories, work and ideas dictate the rest.

Laura Cornhill, Studio Binocular – designers/image makers
Di Elderton, Argonaut studio – designers/image makers
Dominic Forde, Famous Visual Services – designers/image makers
Raafat Ishak – artist
Darren Henderson, dirtygood – designers/image makers
Tim Hocking and Tommy Elliot, Newbirds – Musicians on the make
Aaron Moodie – The People collective – designers/image makers
Pete Salmon, Salmon Design – designers/image makers
Tim Kentley, XYZ Studios – Picture Maker

Forty-eight (is at a cross road)
6.30 to 8.15pm
26 July 2010

Telstra Corporate Centre Theatrette (enter from foyer)
242 Exhibition Street (corner Lonsdale Street),

There will be drinks afterwards

For ticket details contact
vic (at) agda (dot) com (dot) au

A big thanks goes out to The Gunn & Taylor Printers crew for printing the invite, Optix by Australian Paper and Spicers Paper Paperpoint for the paper and cheer.

Book early as tickets are limited!

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Make PLAnet Cup part of your take-a-way world



Henry poster and folder too

Henry poster and folder too

Luca poster and folder too

Luca poster and folder too

Millions of disposable cups are used everyday in developed countries for beverages such as coffee. Few can claim to be 100% compostable.

In Australia PLAnet Cup is one of the first companies to develop a compostable take-a-way cup and lid. The studio was commissioned to developed a low impact, highly visible communication campaign applied to a refreshed brand, image campaign, retail, advertising and web applications.

The work we developed started with investigating green, or sustainable marketing. Our process uncovered a green sector rich with fluffy green messages and images making big claims and loaded with feel good, doing good statements. As an approach we feel that to be green focused and a sustainable business is a given in contemporary commercial life.

PLAnet Cup’s communication campaign had to offer the audience a product that is grass roots, low impact and connected with the ways in which the community is coming to terms with sustainable living. Using humor and kids with a splash of acid green seemed to be a logical starting point to make a meaningful message.

Ask your café for PLAnet Cup and then go out of your way to compost your used cups!

Visit PLAnet Cup here

According to wikipedia –

Most paper cups are designed for a single use and then disposal or recycling. A life cycle inventory of a comparison of paper vs plastic cups shows environmental effects of both with no clear winner.[9]

A study of one paper coffee cup with sleeve (16 ounce) shows that the CO2 emissions is about .11 kilograms (.25 pounds) per cup with sleeve – including paper from trees, materials, production and shipping.[10] The loss of natural habitat potential from the paper coffee cup (16 ounce) with a sleeve is estimated to be .09 square meters (.93 square feet).[11]

Over 6.5 million trees were cut down to make 16 billion paper cups used by US consumers in 2006, using 4 billion gallons of water and resulting in 253 million pounds of waste.[8]

Very little recycled paper is used to make paper cups because of contamination concerns and regulations. Because most paper cups are coated with plastic, both composting and recycling of paper cups is uncommon.[8]

Although paper cups are made from renewable resources (wood chips 95% by weight), paper products in a landfill may not decompose, or may release methane if decomposed anaerobically. The manufacture of paper usually requires inorganic chemicals and creates water effluents.

Paper cups may consume more non-renewable resources than cups made of polystyrene foam (whose only significant effluent is pentane).[12][13] A number of cities—including Portland, Oregon — have banned XPS foam cups in take-out and fast food restaurants.[14]

PE is a petroleum based coating on paper cups that can slow down the process of biodegrading. PLA is a biodegradable bio-plastic coating used on some paper cups. PLA is a renewable resource and makes paper cups more compostable, whereas PE is not renewable and is not compostable.

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Australia Project poster submission

Title: Australia reduced to clear

Title: Australia reduced to clear

Creative statement

Outside of Australia, Australia is perceived to be one big tourist park filled with strange animals, poisons bugs, big skies, big rocks, sandy beaches, the pub, the boomerang, sporting heroes, the bush people, and long haul flights.

Tourists the world over love a bargain, love to barter, love the challenge of finding a good purchase. As a tourist culture it seems at times that everything in Australia is for sale, everything has a special price, everything is reduced to clear – be it Australia’s natural resources, local products and brands, ideas and innovations. Much of what Australia has to offer leaves its shores to be converted, profited from and or prosper – be it Australia’s coal, iron and timber; the sale of Australian brands – Vegemite to Orbital Engine; or the departure of great minds and talents of Germaine Greer, Barry Kosky, Robert Hughes, Nicole Kidman, Hugh Jackman and Elizabeth Blackburn.

The legend of colonial anti hero Ned Kelly is called upon in this poster. Kelly stoically peers out of a crude and barren world of “the sale” and invites to the viewer to discover and materialise Australian culture and identity.

The Brief from Australia Project :

What We’re Looking For
The Australia Project is encouraging Australian creatives to explore and redefine clichéd national stereotypes in the hope of revealing a unique perspective on contemporary Australian culture.

We are seeking individual responses, personal opinions and social commentaries that best describe your view of Australia today. The emphasis is on YOU. What is YOUR opinion of our culture?

To help get you started, we’ve compiled a list of reference images and articles that we hope will fuel your creative mind. Discussion points include but are not confined to…

Contemporary Issues — what is your stance on Immigration? Has Australia done enough to fight climate change? Are we really sorry? To what extent does Racism exist today and why? Sport, colonisation, religion, politics and more are discussed here.

Local Environment — do you think the vastness and spatial qualities of the Australian landscape are reflected in our contemporary visual culture? If not, why? Do we still look abroad in search of inspiration? How does your immediate environment influence your aesthetic or process?

Contemporary Emotions — what is the emotional status of contemporary Australia? How do we feel as a collective? Do we feel free? Do we still laugh at ourselves? Are we afraid of foreign threats? What does it mean to be ‘lucky’? Are we mourning a loss? or embracing the future?

Creative Brief
The brief is simple. We are asking all participants to ‘creatively express your view of contemporary Australian culture’.

Visit the Australia Project here

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Celebrate a new year with a dash of G&T

Guys & Toys

Guys & Toys

Games & travel

Games & Travel

Girls & Trouble

Girls & Trouble

Gin & Tonic (the Quinine plant to be exact)

Gin & Tonic (the Quinine plant to be exact)

Gunn & Tailor (the fish that is)

Gunn & Tailor (the fish that is)

In the liner notes of the remastered recording of album “Sail Away” by Randy Newman, Newman sprukes the idea of combining two elements to achieve a success of sorts, quote, – ‘You know 1+1=3. Billy Joel + Elton John = Big Money, Depeche Mode + Rose Bowl = Sell out’. In the Australian context Pip&Co + client = work on the fringes. And one could substitute many studios from Australia with ‘Pip&Co’ and get the same result. In our obscurity we thank organisations like G&T who trouble themselves with getting to know and encouraging one and all to do more, and make exciting work.

We are very please to be working with people and organisations that encourage us to dig, dream up and bring to life our idea of making ideas.

In the context of this brief we explored one of the currencies in printing is dots, colour and transparency. It seems that twenty years of press checking and watching ink on paper happen has been a major influence. Press proofs are confirmed by inspecting a freshly printed piece and comparing it to a reproduction proof via a printers glass – big dots, bold images and colour layered on colour is a big part printing. With much encouragement we celebrated the new year with Gunn & Taylor by creating these images that are a twist on Gunn & Taylor’s acronym G&T. Our G&T’s became limited edition client focused promotions in advertising, print and apparel.

Thanks again Mr Gunn for your commitment

Get a dash of G&T here

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2010 National Architecture Conference posters are now

As folded DL objects

As folded DL objects

Poster A

Poster A





Poster B




These posters are the latest output for the 2010 National Architecture Conference held in Sydney in April 2010.

There are two kinds of posters that combine rabbits, divers, retro bikes, paper cups and oranges to make extra ordinary compositions with ordinary objects. The posters fold from A2 to DL allowing the Institute to make a big impression while keeping the mail out prices to the standard letter rate of 55 cents. We have specified cost effective two colour printing and printed the project on coloured stocks by Optix in Copa Green and Velo Pink. We are loving printing colour on coloured stock, very happy sexy.

The posters communicate the event while the back details the programme. They designed be an exciting piece of DL print that can be folded out and hung in the studio or any public place, so if you have one hung in your studio take a medium rez photo and send it to us – we’d love to see them in situ.

Thanks again to Melanie and Paddy at the Institute for your vision, proofing and guidance.

Visit the conference here

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