Pulse is a boutique health and rehabilitation centre for people looking for remedial massage and traditional Chinese medicine, or TCM. Part of the TCM process is assessing pulses and then using treatments to bring these pulses back into equilibrium, which is depicted in the brand variations.

We also developed a direct mail campaign that presents a variation to the whole alternative medicine thing, which often beats to the drum of mauves, dream catchers, crystals and whale music.

Brand, print collateral, signing, uniform and a simple web outcome was developed by the studio. Thanks goes to the Pulse team for their collaborative spirit.

Visit Pulse here.

The Project Agency is an emerging Melbourne based marketing, brand and events consultancy that works in the areas of fashion, lifestyle, beauty, food and… They approached the studio to develop a brand and communication collateral to get heads talking and tongues wagging.

The Project Agency is a tricky selection of words to put together, so we tasked ourselves to come up with a tasty slab of type. Andrew worships at the alter of Herb Lubalin, and a recent shipment of U&lc magazines from the late 1980s, made Herb‘s work top of mind — no one does a tasty slab of type like Herb.

Avante Garde typeface (ligatures) by Herb Lubalin

Typemark by Herb Lubalin

After several presentations, the Herb inspired idea came up trumps. With the basis of the type mark approved then we spent time rubbing, back and scrubbing in the studio‘s homage to Herb. The type mark has an accompanying custom design seal based upon electrical engineering marks crossed with a Albrecht Dürer monograph. The stationery suite is a look book of sorts drawing upon The Project Agency‘s recent inspirations. It is intended to change the image work regularly.

Thanks again Esther we had enjoyed bringing this new brand together. Thanks to Gunn & Taylor for more fine printing.

Visit The Project Agency here

Visit Albrecht Dürer here

Visit Herb Lubalin here

The studio has produced for Saxton paper a guide for small to medium printers to assist their customers who utilise their local print shop to design and produce stationery systems. The guide taps into the notion that people outside of the design industry are looking to personalise, or design their stationery systems.

American graphic design writer Ellen Lupton explores this idea in her 2006 Princeton Architectural Press publication — D.I.Y. Design It Yourself, she states in the opening pages that — design is art people use.

The idea of non-designers designing can be quite threatening to design professionals — I say bring it on. At the very least it will help normal people (who don‘t design for a living) experience the process of making design. D.I.Y may also help normal people discover that making design isn‘t as easy as it looks, or that design doesn‘t happen magically on the computer.

Thanks again to Saxton Paper for this opportunity.

Visit Saxton Paper here, visit Ellen Lupton‘s design-your-life journal here

The Parlour‘s identity is not one fixed type mark, more over it is made up of a layering of typemarks from all corners, all styles, and all varieties — we have even used an awkward typeface called Hobo. We felt that everyone has a unique look and this treatment states as much. Thanks again to Gunn & Taylor for the crazy printing. Signing and website to follow.

Visit the Parlour here

One can expect that a high quality printer will go nuts with various printing techniques, and that is because they can — papers have been laminated, spots colours, 4 colour process and spot clear foil. Thank you Gunn & Taylor for another wonderful process. Collect all 782 designs.

Design: Studio Pip and Co; client: Chamber Music Australia; finish: printed two colours two sides on uncoated 280gm2 stock.

Design: Studio Pip and Co; client: National Design Centre; finish: printed two colours two sides, a single emboss on uncoated 300gm2 stock.

Design: Studio Pip and Co; client: Karl Schwerdtfeger Photographer; finish: printed two colours one sides, folded three times on a coated 70gm2 stock.