— Our intern says…

What does the studio look like?

Our image maker in residence Sarah Pickering developed these images of our studio space, in a former life the studio has been home to a designers collective and a drafting services studio. There is lots of light, lots of contrast, lots of white and eagle grey floor.

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Settle down in Rand land

Paul Rand and his positive influence upon the world of graphic design and communication design is without question. Rand would have to be one of the most quoted influences of designers from Moscow to Melbourne. Our wonderful illustrator in residence — Sarah Pickering, found this fantastic website covering the bredth of Rand‘s work. Enjoy.

Andrew also wanted to share part 1 of 3 interviews from youtube.com of the man himself. If you can tolerate the interviewer‘s hair, his awkward interviewing technique and the cheese factor, it is wonderful witnessing the great man share his ideas on design and the world.

Vale Paul Rand.

Visit Paul Rand‘s website here

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From the desk of Erin Morris

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13 February 2008

In the spirit of the recent Chinese New Year celebrations, I open my thoughts with a Chinese proverb;“guo zu bu qian“ (binding your feet to prevent your own progress) sourced from the text, A Thousand Pieces of Gold, by Adeline Yen Mah —which illustrates the self destructive nature of mankind.

I use this proverb in reference to the notion that one can create his or her own destiny and a strong belief that you are in charge of your own future. Hence, in simple terms, if you intend to embark on a somewhat successful design career upon being released from tertiary studies into the industry, I would strongly recommend you help yourself by involving yourself in an internship program.

Doing so is a valuable experience, if one can find the time and a studio willing to take them on. If anything at all, on the most basic level, an understanding of the ‘ins and outs‘ of a design studio is developed, and one designer‘s name can be scratched from the ‘cold calling‘ list and added to the new (and most likely quite limited) ‘friendly call‘ list. All this and you have barely left your comfort zone. If you put your ear to the ground and observe, designers‘ processes can be seen and new ways to develop and tease out ideas are discovered. Ask lots of questions and who knows what kind of incredibly useful tips and tricks you could come by. You can safely say partaking in an internship program enriches your mind and creativity as a budding designer and seems to reveal new inspiration that you can take with you at the end. As an intern you are given the opportunity to make industry contacts, be involved in studio projects and learn a few tricks of the trade ranging from dealing with clients to the short cut keys of indesign you never knew existed. I also personally feel that my time as an intern has given me the confidence to aim a little higher and think a little bigger – yan que yong you hong hu zhi (little sparrow with dreams of swans)

14 February 2008

Learning by observing —

During my time at the studio, I have observed various way that designers come across the inspiration or information that feeds the development of a concept for a brief. From what I can see, the best concepts do not always come from design related research and inspiration can come from a range of areas, from Bjork video clips to old school image dictionaries to trawling google image search for something random. And it‘s the random that grows into something exciting and unique…

Erin Morris
Studio intern — February 2008
Communication Design, Honours — RMIT University

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More interns wanted…

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Studio intern programme at Andrew Hogg Design

Friends of the studio, Andrew Hogg Design, are looking for studio interns seeking four to six week assignments at their studio. A modest allowance will be provided to the successful applicants as well as plenty of hands-on experience at the studio. Please email your C.V. to: info (at) andrewhoggdesign.com for details.

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Pre-determined moderation is the future…

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There is an expression that states — that beauty is in the detail —and after working a little on the Moonlight Cinemas small press campaign, I truly appreciate what it takes to make, even the smallest of things in graphic communication, right.

As an intern at Studio Pip and Co., I was working on newspaper small space ads — I mean the size of two postage stamp for weekly screening times for Moonlight Cinema. This involves changing different movies titles for the week, paying close attention to ratings, dates, spacing and type sizes, etc. During a Moonlight season a new ad appears each Thursday to Sunday in publications like The Age over several weeks, across five Australian cities. With over 300 hundred ads in production it is little wonder that an individual ad begins to blur into hundreds of other ads.

After the ads have been designed incorporating their appropriate content, they are checked by three people within the studio, and then sent to Moonlight Cinema for approval. Upon approval each ad is saved individually, then uploaded to a special media placement website — another confusing task; there are so many similar looking files and if you weren‘t careful you could easily upload the wrong file or ad.

One of the many things the internship has taught me is how much work goes into producing small design projects such as a 2×4 inch mono ad. It was rewarding to finally see the ads printed in the paper. I promised myself to pay more attention to everything I see in future. That said paying attention to the detail in pre-determined moderation is probably a better idea.

Elise Lampe
Studio intern — December 2007 to January 2008
3rd year graphic design student — Monash University

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