The Melbourne Fringe Festival in the lead up to, and during the event run a community based television ad campaign. Melbourne’s XYZ studio was appointed to develop a 15 second spot.

The TVC project was a chance to see how the “everyone is a designer“ theme translated to a different media form by another creative organisation. We supplied artwork components, had a couple of productive telephone briefings and then let time and XYZ do their thing.

XYZ embraced the project and resolved a work intensive, stop motion, animation fest. In typical fashion XYZ generated the most interesting and engaging expression of the whole campaign. We urge you to keep an eye out for the TVC on Network Ten in the coming weeks, or visit XYZ’s website for a preview (we haven’t worked out how to embed moving image on this blog yet). Go XYZ, you good things.

See the TVC here

Visit XYZ Studio’s here