How to transform the notion of design grants…

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The reality of spending time doing and working through a process, to then find this process is fast becoming superceded by a new process is a situation as old as time itself.

Established print designers moaning about developing work for the web is common, and all one can say, as politely as possible, is to get over the old days of print, embrace digital and invent new spaces for print.

As designers who love to work with ink on paper it is challenging to think that several weeks of effort could be spent on a product that is bits and bytes, yet this brief is appropriate for a time requiring work that has low environmental impact.

We approached the project in the normal way – research, concepts, image making, information planning and presentation, design development, sign offs and artwork. The only difference being is that the project was a digital document with a small print component – a series of four postcards.

This project required us to demystify and promote government grants developed for the creative sector. Government grants present businesses the opportunity to bring about a range of positive changes to work and practice, and we wanted to depict this idea with a range of evocative images. The images are a response to the old notion of people using some form of external device, or machine, to bring about a radical transformation. Within a tight budget we investigated the inventions and dreams of people looking to transform – time machines, jet packs, and person transporters and we took it upon ourselves to invent our own twist of the fabled dream machines – as a mash of people, wings, tin helmets, propellers, and curious body suits.

The design exercise aside, this PDF has been devised to help the creative sector to seek grants and execute the process in the best way possible. Details can be found at Design Victoria here. Thanks again to DV for this communication opportunity.

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