Melbourne Fringe 2008 is coming

The studio has been madly working with Fringe developing the 2008 festival campaign. There is mostly a new team running the festival, in a new work space — an exciting process of review, scoping all the options and then implementation is in the air.

The campaign this year has been developed around the idea of it being a project, or an event in its own right and we have extensively collaborated with David, Emily, Eloise and Beau to work out what‘s right, right‘s what and wrong rights. It is not your typical designer and client relationship — rather than setting briefs and doing work on computers, it is working out the opportunities and executing how to exploit them. A very nice way to do work.

There is much to show and that will come later. In the meantime enjoy the excellent motion piece developed by Studio XYZ in response to the theme we put in place for Fringe 2007.

The studio is launching a print piece at this year‘s festival, watch this space, as they say, for details.